article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
article thumbnail

Crafting Great Social Media Videos That Get Views

Convince & Convert

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Short-form video. In fact, consumers prefer short-form video 2.5x

YouTube 139
article thumbnail

The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146
article thumbnail

Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Video Unleashed. Mobile as a Sixth Sense.

Mobile 162
article thumbnail

Short-Form Video: The Secret to Standout Influencer Campaigns

Ignite Social Media

In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. One of the most effective forms of influencer content is short-form, eye-catching video. The step-by-step nature appeals to visual learners.

article thumbnail

Predictions for Social Trends in 2022

Likeable

This trend, along with influencer marketing, video content, and mobile optimization, will continue to be a huge part of the new year. Within the realm of content creation lives short-form video content. Short-form video requires less bandwidth from a brand and also takes advantage of consumers’ attention spans.

Trends 90