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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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How To Protect The Privacy of One’s Mobile Device

The Realtime Report

How to Protect the Privacy of One’s Mobile Device. Most of them are connecting through mobile devices. In general, mobile internet usage accounts for more than half of all global web traffic. Google’s Consumer Barometer survey says that users are five times more likely to go online via their phones.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. We’re seeing mobile gaming, shopping, payment capabilities, ad videos and more growing at an exponential rate. Source: smscomparison.com.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

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