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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals. Use Hootsuite Streams to track them across every social network.

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10 of the Best Email Newsletter Templates We’ve Seen

Social Media Strategies Summit

Enter the email newsletter template. An email template is a preformatted email that you can use to update with new content, making it quick and easy to write and create emails. Templates help marketers in three ways: They’re consistent : Consumers need to trust the emails in order to take action. Bluehornet ).

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How Often to Post to Social Media in 2021

Hootsuite

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). In this 20 minute podcast you will learn: .