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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

Sports 135
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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

As we can see from Google Trends, search interest in the movie started growing weeks before it arrived in cinemas, and it’s still not entirely died down months later: Given all the attention it generated (and continues to generate), it was inevitable that brands would leap at the chance to join the conversation.

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Using social listening to surface trends to your audience

Sprout Social

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. Implement Social Selling Social selling is one of the social media trends you must embrace in 2024 — especially if you run an e-commerce business. Source: twitch.tv