article thumbnail

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Sports 138
article thumbnail

4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media.

Sports 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More! Hailley: Let’s talk meme accounts.

Meme 77
article thumbnail

How elite brands get ahead with March Madness marketing

Sprout Social

On the other hand, FanDuel used #MarchMadness to caption their Twitter posts, which have been some of the best memes of the tournament. Beginner Social Listening Sports Awareness StageIt’s the start of March Madness and college basketball enthusiasts around the country are rejoicing.

Hashtag 77
article thumbnail

Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Talkwalker SM

Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. Who: Parody account for sports news. Never miss another meme! We’re tracking all the big Euro 2016 social discussions on our Euro 2016 live dashboard but with so much social media activity every day, the question is who should we all be following to make sure we don’t miss the best bits?

Meme 72
article thumbnail

One Random Thing About Me

Almost Savvy

I do some things only with my left hand, such as writing, and using a fork, and other things only with my right hand, such as using scissors, knife, sports.

Meme 124
article thumbnail

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. Now, when you think of humor on social media, you naturally think of memes. We’ve got humor in there; we’ve got heritage; we’ve got sports.

Education 264
article thumbnail

How to align Content Marketing and Social Media for the most effective amplification

Visually SM

They don’t talk about or show their products directly, focusing instead on highlighting athletes of the most diverse sporting areas, backgrounds, and levels of experience. This is the way they chose to sell, not sneakers or sports accessories, but inspiration.

article thumbnail

Using social listening to surface trends to your audience

Sprout Social

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more.

Trends 129
article thumbnail

Brands to watch on social media right now

Sprout Social

From edgy social personas to posting fresh memes, storytelling takes many different forms. It’s really impressive considering they post about breaking news, trending topics, social media memes , content from in-house creators, etc.

Meme 85
article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? No doubt you already post when your sports teams win.

Education 159
article thumbnail

How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Why it worked : If you scroll through the Aldi UK Twitter feed, you’ll find memes, jokes and sarcastic commentary on current events.

Meme 111
article thumbnail

10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

In my Cali Sport. They know how to use a meme. Memes will never not be popular on the Internet. At their best, memes are funny, shareable, topical, and tend to have broad appeal. Let’s be real.

HootSuite 140
article thumbnail

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app?

Trends 112
article thumbnail

5 Brands on TikTok to Learn From

Ignite Social Media

Scrolling through you’ll see anything from a styrofoam head all the way to reposted fan content, catering all to their meme culture audience. “ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation.

Brands 110
article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. For example, members of r/Hiking are probably athletic people who like sports, right?

Reddit 90
article thumbnail

Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

This summer’s hottest pastime isn’t sports or patio dining. On BookTok, these creators publish reviews, memes, observations and more. Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool.

Retail 105
article thumbnail

What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows.

Meme 117
article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. For example, Nike is one of the world’s well-known sports brands. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme.

Meme 115
article thumbnail

7 Types of Questions to Post on Instagram

agora pulse

There’s a reason that inspirational memes and quotes float around on a daily basis. What is your favorite hobby, type of sport, sports team? ” Not everyone will have a favorite sports team (me for example). This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line.

Types 98
article thumbnail

39 Instagram story ideas to boost engagement for your brand

Sprout Social

An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Share a trending meme. Where would social media be without memes ?

article thumbnail

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social media posts that prioritize context, such as holidays or historical dates, sporting or business events, trending topics and memes, allow you to engage on a deeper level with your target audience. Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. Sponsored Article. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more.

Eventful 137
article thumbnail

Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

Sprout Social

Chicago and New York ranked as the top two markets, and it was the most-streamed regular season baseball game in FOX Sports history ?? — FOX Sports PR (@FOXSportsPR) August 13, 2021. Remember all the “how it started vs. how it’s going” memes that emerged in 2020?

Sports 130
article thumbnail

The Key to Writing Must Read Blog Posts for Your Business

The Realtime Report

Remember, you’re not just competing with others in your field for your customers’ attention, you’re up against the entire internet’s arsenal of cat videos, sports streams, and funny memes. The Key to Writing Must Read Blog Posts for Your Business. Nearly every business maintains a blog to some extent these days. At this point in time, it’s simply good practice to create content for your website in order to boost web traffic and increase your domain authority.

Report 89
article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Health influencer Dr. Shriram Nene proved he’s a good sport and in on the joke when he shared this hilarious prom pic from his “awkward teenage years” for TBT: Nothing like our awkward teenage years, right? Some hashtags feel like quaint relics of an internet past.

HootSuite 145
article thumbnail

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

These partners participated in the denim transformation challenge by posting a native meme from TikTok. You may not think of The Washington Post as a fit for an emerging platform full of music videos and memes, but the news organization curates its content in a way that works on TikTok. The campaign was the first on TikTok that tied into a live sporting event and incorporated the use of custom content and influencer activation in partnership with TikTok content creators.

Meme 114
article thumbnail

5 actionable strategies for social media branding

Sprout Social

Chipotle uses memes on their Instagram account to connect to that specific type of customer. They’re tongue-in-cheek memes that usually bring a laugh to those familiar with them. With each meme posted, you come to expect another meme, which establishes a certain brand awareness of Chipotle on Instagram. Accounts by audience such as Nike for every sport they work with. A mascot account like some popular sports teams have.

Strategy 111
article thumbnail

How We Witness Social Media Usage IRL

Ignite Social Media

Sports Games. Who doesn’t like to show off when they’re at a sports event? Recently, “Damn Daniel” and the “Running Man Challenge” blew up all over the internet, and both of those viral memes started in classrooms. At any given moment in our daily lives, we’re confronted by social media usage. Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all.

article thumbnail

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Sports and outdoors. However, avoid tags that are too broad like “Entertainment” or “Sports,” favoring subcategories instead. ” Note that they didn’t use the broadest “Sports.” Use trending memes and hashtags. The suggestion of trending memes surprises me a bit since Facebook at one time punished memes in the news feed.

article thumbnail

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Contextual posts are best, and some of the easiest wins in that category are holidays, sporting events, trends, memes, and other visual posts to get the engagement where you want it to be. Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. You have to hit the right balance between what people want to see and what you need them to see. And sometimes, the two don't match.

article thumbnail

15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. — Complex Sports (@ComplexSports) June 8, 2021.

Tumblr 115
article thumbnail

Social Media Stats – It's Raining Content!

Almost Savvy

Fortunately, most of that content is pretty repetitive – everyone’s still talking about the same news events, sports figures, and internet meme.

article thumbnail

Why We Still Love Twitter

Likeable

Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it. Even a casual fan or onlooker can appreciate the zeal with which fans take over this platform during the playoffs, tweeting game clips, commentary, stats, jokes, and memes, and ultimately driving more conversation about the league. Ah, Twitter.

article thumbnail

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Any sports Grand Final, or viral meme may trend at any time.

Hashtag 111
article thumbnail

9 Popular Instagram Trends of 2019 (So Far)

Later

Meme accounts like @daquan and @thefatjewish have been doing it for years, but the big surprise is that brands are now jumping on the trend! . According to Megan Farokhmanesh, who recently wrote about the phenomenon for The Verge , “For some meme creators, Twitter and Tumblr are a canvas, while Instagram is the wall where they display their work.”.

Trends 85
article thumbnail

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

million iterations , with celebrities, sports teams and other big names joining in. The Spotify Wrapped format is so recognizable, it even became a meme. It created a bridge between sports fans and design aficionados, with accessible posts that anyone could enjoy.

HootSuite 145
article thumbnail

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources. Lots of videos and memes that — I assume — most people love. Sports pages. If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked.

Feed 164
article thumbnail

25 brands every social media manager should follow on social

Unmetric

Two key takeaways from their social strategy are to have regional social handles by country and also participate in trending topics and memes. B-Dubs owns its “wings, beer, and sports” branding both in the restaurants and on social. Its social team leverages every major sporting event for campaigns. Social media is a whole new ball game for brands. You put so much effort into crafting a caption and all you end up getting is three measly likes.

article thumbnail

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” When you think of the Porsche 911 , you probably think of the iconic sports car that rich guys only drive on Sundays. A brand’s customers represent some of their best resources, yet most brands leave them on the bench.

article thumbnail

Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

Almost half of esports fans are interested in traditional sports like basketball, soccer and motorsports and, in recent months, we’ve seen cross-promotional efforts push traditional sports fans towards esports.

article thumbnail

All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

In this episode, Jenn and Michelle talk to Director of Social & Emerging Media Stephanie Miller about how her team is leveraging Verizon’s cutting-edge technology to bring sports and entertainment to social—particularly with its recent #PayItForwardLIVE concert series.

article thumbnail

What Is Media Literacy, and Why Is It Important?

Socialmedia.biz

From text messages and advertising to memes and viral content, media takes all shapes and forms. Spanning beyond your typical news channels, we see pertinent topics that affect society discussed on late night talk shows, stand-up comedy and even in sports. Used on its own, the term “literacy” is typically used to describe the ability for one to write and read effectively.

Meme 61
article thumbnail

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Songs are getting shorter as artists take a “ meme-first ” approach to creating music. For example, Nike saw that few young women in Italy take part in sports. Nike identified this as an opportunity to get more young women involved in the sporting world.

HootSuite 145