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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does UGC mean? Great for video-centric marketing.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

Hashtag 152
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How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Channel-Agnostic Marketing. These three elements work together to form a cohesive marketing mix. So if not social media, then where?

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142
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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Marketing content mixes are more diverse than ever before. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

UGC 98
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning!