Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Reasons To Continue Marketing On YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 96

Strategy Sentiment Patterns Marketing 96

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311

B2B Influencer Platform SMS 311

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Let's dive in! ✨ 1.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 101

Template Templates Social Media RFP 101

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. It’s used in natural language processing (NLP) to identify and extract important information or “entities” in text.

Brands 82

Brands Sentiment Analysis Marketing 82

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Social Media 210

Social Media Tools CPC Marketing 210

Keyhole.co

MAY 2, 2023

Being a marketer, you can’t afford to play sneaky. They struggle to monitor their social media presence online and tend to miss out on meteoric opportunities. They struggle to monitor their social media presence online and tend to miss out on meteoric opportunities. You need to stab each strategy and monitor their efficacies.

Analytics 52

Analytics Report Social Media Tools 52

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. growth rate is pretty consistent with other social media platforms like Instagram (3.7%). Source: Hootsuite 2022 Digital Trend Report.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. The benchmark is essentially the norm for social media marketing success.

Social Media 121

Social Media HootSuite Real Estate How To 121

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 79

Social Media HootSuite Marketing Social Networking 79

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

Analytics 150

Analytics Report Social Media Google 150

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Keyhole.co

APRIL 4, 2022

The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie , for the first time users spent more time on TikTok than on Facebook in terms of app usage. The best part is, that TikTok marketing is helping businesses attract global users. This is both good news and bad news for brands.

Analytics 52

Analytics Report Tools Price 52

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. In terms of its features, it has what you’d expect from an all-in-one social media management tool: Publishing and scheduling. Social CRM tool.

Social Media 217

Social Media Tools Marketing Collaboration 217

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? This can help inform strategic decisions and optimize marketing efforts.

Curation 90

Curation Social Media Management Tools Social Media 90

Mindjumpers

NOVEMBER 14, 2012

The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests.

Meeting 267

Meeting Social Media Social Networking How To 267

Hootsuite

APRIL 15, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media collaboration: a step-by-step process. The first step in ensuring successful social media collaboration on a team is assigning roles. Social media campaigns and promotions.

Collaboration 136

Collaboration Team Social Media Tools 136

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Calculate the ROI of your social media campaigns. What is Google Analytics?

Analytics 145

Analytics Google Social Media HootSuite 145

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Image source.

Template 223

Template Templates Content Small Business 223

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Social media software can fail you.

Software 113

Software Social Media HootSuite Marketing 113

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Bill Hartzer

NOVEMBER 6, 2023

Talkwalker, a leading consumer intelligence company, has launched the Next Generation of Social Listening. This cutting-edge solution not only streamlines the social listening process but also dramatically reduces the time analysts spend on it, marking a significant leap in the industry.

Data 103

Data Metrics Features Social Networking 103