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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 66
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

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Establishing and protecting your brand’s reputation online

Sprout Social

Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down. [link] pic.twitter.com/6ayaxH0jts. Consumers have endless options.

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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. it looks like I'll be making @Hilton properties my choice of hotels from now on!

Hotels 124
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The pros and cons of social media

Sprout Social

And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. Lack of privacy.