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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279
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Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. Internet Evolution has narrowed down the list into 10 different categories, which include the most innovative and influential people in each category: Social Networking. News/Media. E-Commerce.

Web 2.0 161
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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! How about adding this piece to your elevator pitch?

SMS 192
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We have to move from text only to the social media news release – we have to provide images, video and audio with our news releases so we can help journalists do their job in this tough new media environment. While there were vigorous conversations going on in forums and message boards, there were no social networks.

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Finding Social Media Professionals

Bare Feet Studios

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

This same company issues laptops, email, and wireless access to all of their employees. Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision.

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Aloha Summit Links: Overview of Online Video

Bare Feet Studios

Be sure the camera you buy has “mic input&# jack and then use either a lavalier or handheld mic, wired or wireless, depending on your location requirements. We use and love the Sennheiser wireless mic , and it has been a real workhorse in our high-stress windy and salty ocean environment.