Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.
Social Media Strategies Summit
MARCH 12, 2025
Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.
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Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.
Buffer Social
MARCH 5, 2025
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?
Sherrilynne Starkie
JANUARY 23, 2018
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.
Buffer Social
DECEMBER 9, 2024
In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. Add everything to a content library I use Buffer's Create space to store all these ideas and posts.
Buffer Social
DECEMBER 17, 2024
2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year. From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).
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