LinkedIn Launches New Group to Provide Insights and Tips for LinkedIn Marketers
Social Media Today
FEBRUARY 23, 2022
The new group will share internal insights and tips to help marketers make the most of their LinkedIn marketing efforts.
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Social Media Today
JUNE 30, 2021
LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.
Social Media Today
JUNE 5, 2019
LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.
Social Media Today
SEPTEMBER 27, 2023
Some interesting stats and notes for healthcare marketers.
Social Media Today
SEPTEMBER 27, 2023
Some interesting stats and notes for healthcare marketers.
Social Media Today
APRIL 19, 2023
The report looks at the latest tech marketing trends and how decision-makers are being influenced.
Social Media Today
APRIL 19, 2023
The report looks at the latest tech marketing trends, and how decision-makers are being influenced.
Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Josie frequently shares polls on LinkedIn.
Social Media Today
MAY 19, 2021
LinkedIn has shared some new insights into the evolving sales marketplace, and how salespeople are adjusting to COVID-19 shifts.
Social Media Today
FEBRUARY 7, 2022
LinkedIn's new guide includes a range of insights into platform usage and audience.
The Social Media Hat
JUNE 7, 2023
Insights from the experts on how to leverage LinkedIn today. The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat.
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. In 2018, LinkedIn ad revenue totaled $1.16B and that number is expected to double by 2022.
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.
Webbiquity SMM
APRIL 4, 2023
Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.
Oktopost
APRIL 28, 2024
Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The main platform for professionals, of course, is through LinkedIn.
Webbiquity SMM
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?
Hootsuite
SEPTEMBER 25, 2023
Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.
Oktopost
SEPTEMBER 28, 2023
Here’s the solution: harnessing social media engagement insights. While common practice leaves the bulk of this responsibility to the marketing team, it shouldn’t be left to them alone. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.
Buffer Social
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.
Keyhole.co
MARCH 11, 2024
Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!
Keyhole.co
MARCH 20, 2024
As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.
Social Media Strategies Summit
MARCH 6, 2024
When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience. Sound familiar?
Buffer Social
JANUARY 22, 2024
Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?
Keyhole.co
JANUARY 9, 2024
LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Oktopost
OCTOBER 30, 2023
Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. However, with Social Signals , the pathway forward ceases to be a matter of guesswork but instead relies on deep insights derived from first-party social intent data.
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.
Oktopost
SEPTEMBER 12, 2023
Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.
Buffer Social
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.
Convince & Convert
SEPTEMBER 30, 2021
While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.
The Realtime Report
JULY 23, 2020
Is LinkedIn Premium Right for You? LinkedIn is an online professional-networking service that gives its members the chance to create and expand their business contacts, network with other professionals in the same industry, search for jobs, find new clients, find new business opportunities and utilize LinkedIn advertising.
Sprout Social
APRIL 25, 2024
Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.
Oktopost
MARCH 26, 2024
That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.
Oktopost
FEBRUARY 19, 2024
Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular?
agora pulse
NOVEMBER 10, 2020
How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.
Buffer Social
NOVEMBER 30, 2023
It was 2015, and I was in my first year of college when I learned about LinkedIn. Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine. So, I started consuming content on LinkedIn.
Convince & Convert
DECEMBER 15, 2023
Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.
Social Media Today
AUGUST 17, 2020
LinkedIn continues to share evolving insights into the job market as the COVID-19 pandemic drags on.
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