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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. ” Here is more info on the patent: Abstract.

SEO 98
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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Brandwatch The second social listening tool worth considering is Brandwatch. With a user base of over 4.59

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

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