agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

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Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan.

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Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

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Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

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agora pulse

JUNE 5, 2020

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. You can use a social media dashboard —an automated process that tends to be much faster.

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agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

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Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. Challenges.

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Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Creative social media post ideas for all the major platforms.

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The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

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Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

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Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? As mentioned, the solution involves understanding the patterns of your audience.

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Later

AUGUST 28, 2020

And while the origin of Hispanic Heritage Month may feel new to a lot of people, showing your support on social media is the first step to changing that. . The word Hispanic has sparked much debate over what groups it includes since its inception. Support Hispanic Heritage Month on Social Media Step #1: Educate.

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Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

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Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

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Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

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Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. I’m definitely among that group. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on any social media channel. Pattern Brands. Over 500 million people use Instagram Stories every day.

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BeingOptimist

DECEMBER 16, 2022

The model is then able to make predictions on new, unseen examples based on the patterns it learned in the training data. Unsupervised learning: This involves training a machine learning model on an unlabeled dataset, where the model must find patterns and relationships in the data without guidance. Identify patterns and tendencies.

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Keyhole.co

NOVEMBER 13, 2023

Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests.

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Hootsuite

SEPTEMBER 2, 2020

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. When the outdoor brand MEC launched a week-long social media campaign encouraging its followers to remember their favourite camping memory, it also inspired users to tag their friends who were there.

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Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. These reviews should go beyond cursory checks; and delve into the data, seeking out patterns, anomalies, and opportunities. You can even track hashtags and top trends for optimizing your strategy.

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Keyhole.co

DECEMBER 19, 2023

No more erratic posting patterns that confuse or disappoint your audience. With the luxury of time, you can brainstorm the perfect captions, edit stunning visuals, and craft killer hashtags that are sure to grab attention. You’ll then be prompted to upload your images or videos, add captions, and even include hashtags.

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Hootsuite

OCTOBER 28, 2020

Create a patterned backdrop for sharing a feed post. Next, open your camera roll and add in the background pattern of your choice. Share with a select group of VIPs. Instagram’s Close Friends feature is a chance to share more intimate, exclusive content to a select group (sorry, Uncle Steve!). Hide hashtags and @mentions.

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Hootsuite

JULY 5, 2023

Looking to add generative AI to your social media flow? Bonus: Get the always-up-to-date social media image size cheat sheet. They can only understand details about features, patterns, and relationships within the datasets they’ve been trained on. A group of pug dogs at a rave in a Renaissance style.

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Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Posting frequency is not as important as posting consistency.

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Keyhole.co

JANUARY 28, 2023

Audience Metrics/Categories Audience and demographic categories indicate where your viewers are coming from, who they are, and how they differ in watch patterns. You can break down viewers by these categories and compare view/reach/interaction metrics per group. Your video viewers can be broken down into age groups and gender.

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Keyhole.co

MAY 4, 2023

A sound social media listening practice is essential to every brand or business. We’d go as far as saying that a good social listening practice is the key ingredient in having happy customers and an engaged audience. Social media listening consists in identifying and analyzing social media activity around the topic of interest.

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Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Connect and manage multiple social media profiles across your favorite platforms seamlessly.

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Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. Currently, TikTok is one of the most talked about social media platforms out there. TikTok competitor analysis is the process of evaluating your competitor’s activities on social media.

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agora pulse

MAY 7, 2019

However, your company page can easily blend in with the competition on this social platform. With a social media management tool, you have tons of options for posting, scheduling, and queueing content on LinkedIn. But what if you just want content to slot into a publishing pattern that works for your company?

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Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Well, the reason is quite obvious.

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Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Well, the reason is quite obvious.

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Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Tylenol leveraged this information to develop targeted content for these audience groups, which resulted in an uptick in traffic to their website.

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