Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Ignite Social Media

NOVEMBER 6, 2023

In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. One of the most effective forms of influencer content is short-form, eye-catching video. The step-by-step nature appeals to visual learners.

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Influencer Campaign Video Instagram 96

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

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Metrics Analytics Tools Overview 52

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Buy Video How To Template 118

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

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Tools Strategy Video Library 123

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Statistics Social Media Video Marketing 142

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Video Social Media Strategy Film 144

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

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YouTube Video Authentication Education 131

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Platform Instagram Video Meme 123

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy.

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Metrics Instagram Hashtag Sentiment 52

Buffer Social

OCTOBER 9, 2023

In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. Hover over the video whose analytics you want to view, and click on the 'Analytics' icon next to it.

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Analytics YouTube Overview Metrics 85

Later

JANUARY 16, 2019

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. To help make it easier, we’re sharing the top 5 Instagram metrics to track to improve your Instagram strategy and performance: Instagram Metrics to Track #1: Engagement Rate.

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Metrics Instagram Analytics Engagement 83

Later

MAY 13, 2020

In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020! While TikTok’s insights may seem simple at first, once you dig deeper, you’ll uncover a helpful range of metrics and information to help you better connect you with your TikTok community. 1: Video Posts.

Metrics 58

Metrics Analytics Overview Trends 58

Keyhole.co

APRIL 25, 2023

These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square. Instagram posts are the bulk of Instagram content.

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Instagram Curation Feed Feedly 116

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Video Social Media Wireless Marketing 132

Jon Loomer

AUGUST 28, 2023

The eligible placements as of this moment: Instagram Feed Instagram Explore Instagram Explore Home Instagram Stories Instagram Reels Ads on Instagram Reels Instagram Search Results When you create your ad, you will only be able to provide media and primary text (no link). Maybe they should follow for videos on a specific topic?

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Campaign Conversation Instagram Metrics 147

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.

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Video Marketing UGC Hashtag 98

Jon Loomer

FEBRUARY 14, 2024

So, they stick with the feed placements and drive up costs. Keep Measurement Simple While Meta’s added metrics over the years, the problem has remained the same: Advertisers love to distract themselves with secondary metrics. I published at least one video every day of 2023 and so far in 2024. And there is!

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Advertising Metrics Cost Sentiment 176

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

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Mobile Engagement Organization Video 90

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Curation Feed Feedly UGC 68

Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). The metrics were close to nothing. It was nothing like video engagement metrics, for example.

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Facebook RSS Aggregator Mobile 204

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. View Views: Overall account video views. TikTok Analytics Defined.

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Analytics Brands CPA Overview 154

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. Create looping videos.

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Video Tips Film How To 134

Ignite Social Media

APRIL 15, 2024

Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below. They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

NOVEMBER 14, 2021

What’s weird is that the clips do appear on desktop, but that seems like an oversight since it’s just a blank video. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. Is this a video, though?

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Facebook Report Campaign Apple 208

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

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YouTube Engagement Metrics Analytics 100

Buffer Social

SEPTEMBER 4, 2023

It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, while watch time is a crucial metric, it's not the end-all-be-all. How does the YouTube Shorts algorithm work?

YouTube 90

YouTube Metrics Feed Feedly 90

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Videos may show up on a user’s news feed during and after the social media live event. Instagram Live. Twitter Live.

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Eventful Social Media Notification LinkedIn 205

Buffer Social

AUGUST 14, 2023

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform. Here are the metrics to monitor in your TikTok analytics dashboard.

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Analytics Overview Metrics Trends 84

Ignite Social Media

MAY 25, 2021

Don’ts: Post low-quality or blurry video. Create video with heavy text overlay. Create video that won’t fit with a 4:5 aspect ratio (*if you’re planning on sharing to your Reel to your newsfeed, be mindful the aspect ratio for Reels is 9:16 while the feed post is 4:5). Instagram Reels Metrics and Insights.

Instagram 172

Instagram Engagement Content Tips 172

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

Engagement 106

Engagement Tips Loyalty Metrics 106

Jon Loomer

JUNE 1, 2022

All you do is create each version by providing the copy and either an image or video. The other version(s) may still exist in news feeds as people engage, comment, and share. Just know that video posts can only be compared against other video posts. You can select from various “key metrics.”

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Organization Facebook Content Metrics 214

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

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Video Engagement Facebook Mobile 111

Hootsuite

JUNE 24, 2020

Track the right metrics, and you’ll be able to tell hype from reality. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage. TikTok video analytics.

Analytics 145

Analytics Overview How To Metrics 145

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Video Marketing Vimeo YouTube 133

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours.

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Strategy Content How To Marketing 117

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. video posts emerged as the most-weighted post type.

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Metrics Brands Facebook Sample 60