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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. — Orkney Library (@OrkneyLibrary) August 24, 2021.

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Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Their Story: Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. ALA Twitter feeds.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you work on your social media marketing with a team, collaboration tools can come in very handy. Collaboration tools.

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How to go Live on Twitter to Connect With Your Followers

Hootsuite

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Both live-tweeting and going live on Twitter can help you promote an event.

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The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Tools like Hootsuite and TweetDeck have set a trend in the social media management tools industry: feeds. Following that trend, an awful lot of tools are offering a feed view of your incoming social messages and mentions.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?