Social Media Strategies Summit

MAY 24, 2019

According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. LEGO uses UGC to keep fans engaged.

YouTube 123

YouTube Brands Fashion UGC 123

Sprout Social

MAY 26, 2022

Brand example: Levi’s, a denim-focused fashion brand, took advantage of the popularity of cleaning videos on the network (if you’re unaware, check out #CleanTok for more) with its first hashtag #CleaningHacks while also dropping a branded hashtag, #LiveInLevis. “On Amplify user-generated content (UGC).

Examples 139

Examples Campaign Tips UGC 139

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Within the creator economy, gaming influencers have opportunities to create content just like the biggest fashion influencers on Instagram.

Influencer 82

Influencer Brands Marketing How To 82

Pixlee

MAY 21, 2020

Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Public Social Feeds Matter Now More than Ever.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

FEBRUARY 20, 2024

Design an album or series of posts Give your feed a cohesive vibe by designing a group of posts in a similar fashion (the templates mentioned in the following section are an excellent beginner design tool). You can design the UGC to fit with your brand’s aesthetic. This Linkedin post walks the walk.

Template 107

Template Templates Social Media Diagrams 107

Later

FEBRUARY 19, 2020

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . Download our free State of Influencer Marketing Report to learn more from the experts at Fohr and Later! . The result is a curated Instagram feed made up entirely of user-generated content (UGC). .

Hashtag 82

Hashtag Instagram UGC Comments 82

The Way of the Web

APRIL 14, 2011

You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million. Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e.

UGC 37

UGC Blogger Class Publishing 37

Hootsuite

JUNE 7, 2022

User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag. A UGC campaign promotes awareness of your brand through the hashtag and (bonus) provides you with fresh content to publish. Start your free trial today. Get Started.

Campaign 145

Campaign Instagram HootSuite UGC 145

agora pulse

FEBRUARY 2, 2021

Of course, there are tons more popular categories on Instagram including parenting, technology, fashion, and pets. If you have an Instagram account already, it’s easy to check up on your followers by running an Agorapulse report. The Agorapulse report does it all for you. Travel 45%. Music (44%. Food and drink 43%.

Instagram 144

Instagram Strategy Guidelines How To 144

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality. But the metaverse isn’t a utopia.

Brands 112

Brands Avatar How To Privacy 112

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

Instagram 75

Instagram UGC Content Hashtag 75

Later

DECEMBER 13, 2019

State of Instagram Influencer Marketing Report! Take, for example, Kit Kat ’s collaboration with fashion brand, The Daily Edited. . TDE x KITKAT Chocolatory ultimate fashion collaboration. It has helped Kit Kat tap into a fashion-focussed crowd, with TDE being well positioned to align with such a well known brand.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Keyhole will automatically backfill the data and generate the report in seconds. An apology by the fashion label through the media did very little to mitigate the issue. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Later

DECEMBER 3, 2019

Later customer and global fashion brand Mr. Porter, was one of the first to take our Instagram Stories scheduler for a test drive in early 2019. . Not only will sharing UGC add an authentic voice to your content, it’ll keep you on top of all your tags and mentions. Check out our Ultimate Guide to UGC here! . That’s a wrap.

Features 53

Features Review Instagram Hashtag 53

Hootsuite

JULY 13, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. One popular form of this social proof is user generated content (UGC). Take Nike for example.

Tips 108

Tips HootSuite Survey Template 108

Later

NOVEMBER 13, 2019

For example, fashion blogger favorite, VSCO’s A6 is the perfect Instagram filter to help you create a minimalist “no edit” aesthetic. . Instagram Aesthetic Trends #3: A Curated UGC Feed . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. . Ready to jump on the UGC trend for 2020?

Instagram 85

Instagram Trends UGC Meme 85

Hootsuite

JUNE 20, 2022

Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Find user-generated content (UGC). You can even generate custom reports to prove the value of your marketing efforts on Facebook.

Tips 145

Tips HootSuite Badge Facebook 145

Later

AUGUST 14, 2020

Reports said that Petra was so packed you could hardly walk without hitting someone else! Fashion and portrait photographer Leire Cavia ( @leire.cavia ) specializes in playful and bright concepts, often paired with modern architecture, that will make your feed pop! Stock Photographer #6: Christian Cody for High Fashion Collaborations.

Instagram 64

Instagram Library Fashion Feed 64

The Realtime Report

FEBRUARY 16, 2017

– Is your organization and agency partners organized to plan and execute influencer marketing in a seamless, integrated fashion? Social platforms have responded by opening up all new avenues to connect influencers with brands to tap into user generated content (UGC). Does influencer marketing have a seat at the planning table?

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

APRIL 24, 2023

For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content. Keyhole’s campaign tracking capabilities do the hard work for you, while you can also leverage the tools’ custom reporting to monitor your campaign’s return on investment (ROI).

Social Media 52

Social Media How To Campaign ROI 52

Sprout Social

FEBRUARY 28, 2017

We have a report that breaks down the demographics of your Twitter followers. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. If you’re a Sprout user, you can start by heading into your Sent Messages report. cLtgIHSznM.

Twitter 40

Twitter Tips Fashion Open Source 40

Later

AUGUST 25, 2020

Check out how British fashion brand Whistles cleverly uses a combination of carousel posts and tagged products to showcase new collections: Every time you tag a post (either a single image or a carousel post) on Instagram with your products, that post will appear in its own dedicated shopping feed on your profile! And, it’s FREE!

Campaign 89

Campaign Marketing How To Instagram 89

Later

JULY 21, 2019

For example, your campaign could target women and men aged 18 to 40 who live in big fashion-forward cities. Then, toggle the switch under Advertising Reporting Features on. Some businesses also see great results by basing their carousel ads off user-generated content (UGC). Next, go to Data Collection under Tracking Info.

Advertising 53

Advertising Instagram Campaign Video 53

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

MAY 15, 2019

Having a unique theme is key if your business operates in a highly competitive market, such as beauty and fashion. Does your content have a varied mix, including promotional content, non-promotional content, user-generated content (UGC), and more? Are you creating weekly or monthly reports to keep track of your account’s growth?

Instagram 71

Instagram Hashtag How To Metrics 71

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 138

Social Media UGC Analysis Conversation 138

Sprout Social

OCTOBER 13, 2022

In recent months, UGG has transformed their brand image, with their boots becoming an essential high fashion staple. When the bakery was reported to a local Trading Standards agency for their use of “illegal sprinkles,” the brand’s boldness on social turned the incident into a viral sensation. So far, #UGGSeason has 64.2

How To 139

How To UGC Authentication Campaign 139

Sprout Social

OCTOBER 13, 2021

A recent report found that 84% of people have been convinced to buy a product after watching a brand video. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. And it panned out well for Jane, a boutique fashion shop for women and children.

Buy 136

Buy Brands Apparel Content 136

Sprout Social

DECEMBER 28, 2016

If you already have a following, use Sprout’s Group Report to learn more about your audience demographics. Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC.

Examples 111

Examples Social Media Marketing UGC 111

Sprout Social

SEPTEMBER 14, 2016

Here, you can schedule multiple Facebook posts for the week so you can get your content planning finished in a more timely fashion. On the other hand, the same report found 57% of users get annoyed when a brand is too promotional on social media. User-Generated Content: UGC is perfect for businesses just starting off on Facebook.

Facebook 40

Facebook How To Social Networking Engagement 40

Sprout Social

OCTOBER 17, 2016

54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. There are several ways to host a contest, but one of the most common approaches is to push people to make UGC.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40