Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

SocialTimes Facebook

gained access to a new Featured Events feature Monday. Josh Constine of TechCrunch reported on the launch of the feature, saying that the events are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. As for why the social network is not planning a stand-alone events application, Koolwal told Constine: The cost to installing an app is high.

Trending Sources

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship.

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.

CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide

SocialTimes Twitter

Influencers from the sports, technology, advertising and music industries will share their CES experiences with Twitter, including National Football League Hall of Famer Joe Montana and Upworthy CEO Eli Pariser.

Twitter, Vine, Periscope Debut Rio 2016 Features

SocialTimes Twitter

There are also more than 50 other Olympics and sports emojis, which can be triggered by hashtags in English, French, Portuguese and Spanish, and Moreira added that the #Rio2016 and #Olympics hashtags also work in Japanese, Korean and Arabic.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

The editorial calendar is loosely based around the planned games and events at the stadium, but then a lot of content updates are based on what happens in the moment, both on and off the field. He had originally dreamed of being a radio broadcast personality in sports.

2016 Tour de France Sprints to More Than 3.7 Million Tweets

SocialTimes Twitter

Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. The 2016 Tour de France was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1 billion times.

Rio 2016, Week One: Michael Phelps Wins Facebook Gold

SocialTimes Facebook

Michael Phelps was the most-talked-about Olympic athlete on the social network during the first week of competition, while swimming was the most discussed event, and Canada was the top country discussing Rio 2016 in terms of percentage of monthly active users. The most-talked-about events were: Swimming. Facebook users have spent the first week of the 2016 Summer Olympic Games focused on the pool (and hoping it doesn’t turn green).

GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

While Periscope is allowing GoPro users to stream their content is realtime, it is also generating buzz for current events; the Winter X Games just kicked off yesterday, and this new feature is allowing for all parties involved to grab headlines. Politics: #DemTownHall & Trump.

Twitter to Live-Stream Two New NBA Shows

SocialTimes Twitter

The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. Twitter’s live-video-streaming pond added a big fish: the National Basketball Association.

A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

The explosion of Facebook Live hints at its potential for broadcasting major events and engaging viewers in ways standard channels struggle to do. Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. Facebook has done it again–at least, it’s about to.

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How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more.

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete.

What You Need to Know About Live Coverage at Sporting Events

Ignite Social Media

There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Live Event Coverage. Covering live events is another fantastic opportunity for brands to show users a unique glimpse of their organization. Stories are especially great for showcasing ample live event content without overwhelming your users’ newsfeed with too many images.

Pac-12 Networks-Twitter Livestreaming Pact Set to Kick Off

SocialTimes Twitter

The Pac-12 Conference announced in July that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyball, gymnastics, baseball, ice hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis and water polo.

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity.

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Twitter, Facebook Suit Up for UEFA EURO 2016

SocialTimes Facebook

UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10.

Fore! Twitter to Livestream Early Round PGA Tour Tournament Play

SocialTimes Twitter

Our collaboration with the PGA Tour will provide fans all over the world access to watch livestreaming PGA Tour events on Twitter while following the conversation all on one screen. Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.

Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll

SocialTimes Facebook

The National Football League continued its strong performance with seven of the top 10 sports events in terms of Facebook and Twitter interactions, led by the Dallas Cowboys ’ thrashing of the visiting Cincinnati Bengals , at 6.701 million interactions. The second presidential debate Sunday night and the vice presidential debate last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

It captures people’s attention and engages them, particularly around high-profile events and meaningful moments. The brand chose four unique sports with which to associate this particular subsidiary. Twitter has a unique ability to connect brands with their consumers at key moments–not just during tent-pole, events but also during everyday events such as morning commutes. Twitter has had an extraordinary year by any measure.

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Nielsen’s Top Social TV Moments on Twitter

SocialTimes Twitter

However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

And then, Adam and Anthony, can you talk about the economics of all these deals that you’ve been signing with the sports leagues of late? As it relates to the economic deals, we’re focused on live sports, live news and politics and live entertainment.

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

SocialTimes Facebook

And the top events were: Swimming. Sindhu Pakistan Philippines Photos Portugal Reactions Rio 2016 Rio de Janeiro Ryan Lochte Ryan Murphy Shares Simone Biles Simone Manuel soccer Sports Summer Olympics Swimming Temporary Profile Picture Frames Townley Haas Track and Field U.K. The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21.

Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope

SocialTimes Facebook

Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports in the U.S. Facebook provided the following Instagram-related statistics in an email to SocialTimes: 20 of the top 100 Instagram accounts by followers either belong to soccer players or are related to the sport.

The NHL’s Stanley Cup Finals on Twitter

SocialTimes Twitter

The Pittsburgh Penguins won the National Hockey League ’s Stanley Cup , clinching the title by beating the San Jose Sharks 3-1 Sunday night. Christopher Doyle , who works on media partnerships for Twitter, shared some Stanley Cup stats from the social network in a blog post , along with highlighting some tweets from both teams. According to Doyle, the most-tweeted-about moments during the sixth and final game of the Stanley Cup Finals were: Game six ends and the Penguins win the Stanley Cup.

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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. After almost a month of non-stop football (or soccer if you prefer!)

News 24

Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

SocialTimes Twitter

When he started Periscoping during the Wimbledon Championships , it was clear to us that is a change in how people will watch sports. Twitter introduced another way for its users to monetize video content , extending its Amplify program to live videos and highlights on Periscope.

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Pac-12 Networks Is the Latest to Ink Twitter Livestreaming Pact

SocialTimes Twitter

Another day, another livestreaming deal for Twitter, this time with Pac-12 Networks , the broadcast arm of college sports’ Pac-12 Conference. The live events will be produced by the Pac-12 universities and they will also be streamed on those universities’ sites and the Pac-12 site. Twitter chief financial officer Anthony Noto said in a press release announcing the pact: Twitter is the fastest way to find out what is happening in live sports.

How to Network at Blog Events (Even if You’re Shy!)


Time is hurtling towards this year’s ProBlogger Training Event at the RACV Royal Pines Resort on Australia’s Gold Coast, and I don’t know about you but here at ProBlogger HQ, we are getting EXCITED! (if How to Network at Blog Events (Even if You’re Shy!).

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Coca-Cola’s posts do not just congratulate athletes and teams — they create content that drives engagement around the event, as well.

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Tennis on Social: Game Over For Nadal

Talkwalker SM

If you’re like me, you’re probably always looking for good people to follow during important events. Or do you wonder how much a brand benefits from sponsoring a sports event such as Roland Garros? Have you been watching the French Open last week?

Nielsen Social Content Ratings, Week of Nov. 7: Live From New York …

SocialTimes Facebook

Meanwhile, the National Football League in general and the Dallas Cowboys in particular continued to dominate the sports category. As for sports events, the NFL accounted for seven of the top 10, led by the Cowboys’ last-minute victory over the host Pittsburgh Steelers , with 18.647 million total interactions. NBC’s Saturday Night Live rode the post- election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov.

Nielsen Social Content Ratings, Week of Nov. 21: Dallas Cowboys Keep Streaking

SocialTimes Facebook

Meanwhile, the National Football League in general and the Dallas Cowboys in particular remained atop the sports category. And NFL games accounted for seven of the top 10 sports events for the week in terms of total interactions, led by the Cowboys’ victory over Thanksgiving Day guests the Washington Redskins , at 11.425 million. The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov.

Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark’s New Year’s Rockin’ Eve Rules

SocialTimes Facebook

Meanwhile, the National Football League was forced to share the spotlight in the sports category with college football bowl games and a mixed-martial-arts pay-per-view event. Meanwhile, the NFL still accounted for six of the top 10 sports events on Nielsen’s list, led by the Dallas Cowboys ’ blowout of the visiting Detroit Lions on ESPN’s Monday Night Football.

The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

Two of the most marketable athletes in American sports are featured in the NBA Finals: Stephen Curry of the Warriors and LeBron James of the Cavaliers. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty.