Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 11, 2010

Caching content in the app provides for an experience that is both faster and more visually engaging. A few things that will keep the app stores humming along for awhile: *The lack of high speed mobile access is a key impediment to the transition and I don’t see that changing in the near-term for the vast majority of users.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully).

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Who’s listening?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 138

CSR Social Media Strategy Consultant 138

agora pulse

OCTOBER 26, 2020

Read on to learn more about the different social media management tools. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Engagement. With Agorapulse’s Inbox Assistant, monitoring engagement is easy. Social CRM. Social Ads. Engagement. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 5, 2010

I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. If we've been following your blog, we've got that figured out because we are familiar with the Convince and Convert “from&# name.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Strategy Social CRM Company 118

agora pulse

APRIL 7, 2020

(You also can check out Ian Anderson Gray’s Comparison of Social Media Management tool to get more details.). If your team needs a full-featured social media management tool, Agorapulse delivers. Engagement: With Agorapulse’s Inbox Assistant, monitoring engagement is easy. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Hootsuite

SEPTEMBER 16, 2022

You can then revise your strategy to connect with your followers where they’re most likely to engage. Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion. Benefits of social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. That can only happen if you know who is doing what.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? an audience.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Joseph | RepuMetrix Inc.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 23, 2010

A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. I don’t think it would have.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 31, 2010

Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. Even in cool arenas like the #blogchat that takes place on Twitter every Sunday night, it feels more like everyone screaming a thought at once than a conversation that can be followed and engaged with. SO superficial.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137