Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books.

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Social Media Management Social Media Case Study HootSuite 145

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

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Engagement Tips Loyalty Metrics 102

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 118

Social Media Management Social Media Platform Review 118

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Social Media Management Social Media Tools URL 104

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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Social Media Management Social Media Hashtag Marketing 127

Later

MAY 24, 2020

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

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Social Media Management Social Media Tips Instagram 98

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Buffer Social

MARCH 19, 2020

It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. The first thing to say is that this isn’t a marketing opportunity.

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Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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B2B Marketing ROI Hubspot 62

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

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Engagement Social Media How To Hubspot 158

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 122

Social Media Tips HootSuite Marketing 122

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Jennifer passionately believes that social media is the anchor of any successful B2B marketing strategy and is helping to transform the way B2B organizations manage and measure social media.

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Social Media B2B Social Media Management Hosting 158

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

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Engagement B2B Data Social Media 118

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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B2B Content eBook Apple 62

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! As a podcast host herself, you’ll definitely want to hear this!

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B2B Strategy How To Social Media Management 132

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

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Marketing Social Media Management Team Campaign 137

Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! In this Livestream, we’re going to take a close look at how to increase your social media productivity. The impact that social media is having for businesses today. We won’t just talk about how to use it.

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Hosting Collaboration Template Templates 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. B2B Growth.

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B2B Marketing Apple Hosting 62

Oktopost

APRIL 25, 2022

But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. So how can social media managers make time for that essential big-picture work?

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Team How To Social Media Management Trends 187

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Social Media Management Apple YouTube 118

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 113

Strategy Content How To Marketing 113

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Oktopost

MAY 9, 2022

Managing a global brand’s social media is no easy feat. This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Hot Topics: Managing timezones, appealing to broad audiences, and respecting cultural differences. How and when should you localize content? Meet Melissa.

Strategy 96

Strategy How To Social Media Management Apple 96

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. As social media manager, the responsibility landed with Abbey. The engagements were really telling,” Abbey explains. Let’s get into it!

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Oktopost

NOVEMBER 7, 2022

Addie Peters sits down with Host Olivia Messina to discuss her transition from teaching to tech and how she approaches social strategy for a global brand. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic.

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Social Media Management Meeting Social Media B2B 23

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Social Media 71

Social Media Social Media Management B2B Apple 71

Oktopost

MAY 23, 2022

These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS. She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. How to utilize “original content” to authentically build a personal brand.

B2B 62

B2B Social Media Management Apple Authentication 62

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 110

Social Media Marketing Atlassian Team 110

Hootsuite

APRIL 1, 2020

But, don’t just release a product reel or host a static tutorial. Will there be one host or more? Read our complete guide to YouTube marketing. Elsewhere: Share your streaming link on social media at least 48 hours before you go live. Engage the audience. Don’t be afraid to ask for engagement, too.

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YouTube Engagement How To Class 145

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

JUNE 6, 2022

Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing.

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Social Media Management Apple B2B Meeting 71

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Lawerence Synett , Director of Social Media, University of Colorado Denver.

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Social Media UGC Project Collaboration 130

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. Talking about professional sports and adversity in business, Hackett gives an additional perspective to how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset. Stay tuned for our next episode.

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B2B Social Media Management Eventful Sports 170