Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr.

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4 Most Important Factors That Impact Meta Ads Performance

Jon Loomer

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

API 169
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Partnering with AI Throughout the Partnership Journey w/ Katie Richman

The Social Media Hat

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

Social Media Today

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

Overview 178
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. You do this by integrating your CRM and defining your funnel for Meta. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. After someone completes your form, they need to eventually buy from you.

More Trending

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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

Social Media Today

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Impact of Ad Copy and Creative

Jon Loomer

Ad copy and creative are more important than ever before… The levers you pull to drive effective Meta ad results have evolved over the years. Some factors matter more now than before, and some factors matter a whole lot less. The three primary ways you can impact performance now are through the Performance Goal , feeding attribution , and the ad copy and creative.

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Viral Photo Falsely Claims To Show Man Who Stabbed Derek Chauvin

Forbes Social Media

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]

Social Media Today

AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.

Overview 160
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5 Tips That Made Me A Consistent Content Creator

Buffer Social

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.

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Dominate Social Media: ChatGPT Secrets To Crafting Viral Content

Forbes Social Media

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

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How Attribution Impacts Performance

Jon Loomer

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.

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No, Bruce Springsteen Didn’t Wear A Shirt With ‘Keep America Trumpless’

Forbes Social Media

Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Age of Virtual Influencers is Coming, Which Will Bring a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

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Meta, Miramar Group, and Swire Resources Revolutionize Customer Engagement on WhatsApp with Omnichat

Bill Hartzer

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit. Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Om

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Importance of the Performance Goal

Jon Loomer

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.

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How to Select the Best Social Media Channels for Your Brand

Ignite Social Media

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

Social Media Today

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. This method produces ideas that are tailor-made for your business and already incorporate your key values and message. 60+ Creative Marketing Ideas For S

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Brand Lift Tests in Experiments

Jon Loomer

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.

Brands 139
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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Adds More Generative AI Elements, Including Post Prompts, and Image Creation In-Stream

Social Media Today

A heap of new generative AI features are coming to Facebook and IG.

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#631: Collaboration Vs. Competition: Sharing Strategies Not Secrets

Amy Porterfield

Listen on… Using collaboration and competition to push yourself and your business to new heights. I'm sure you've heard the phrase “collaboration over competition” a million times. But, […] The post #631: Collaboration Vs. Competition: Sharing Strategies Not Secrets appeared first on Amy Porterfield | Online Marketing Expert.

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Create Boring Content

Jon Loomer

You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about the ideal hook or the formula to get more views and go viral. Be controversial and bold. These are quick fixes to make a rapid impact. But it’s also EXHAUSTING. This approach doesn’t appeal to everyone.

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How We Built Our Guest Posting Program

Buffer Social

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

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LinkedIn Launches “Guide to Creating” to Provide More Tips for Members

Social Media Today

The new page will share tips and notes on how to maximize your LinkedIn presence.

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