Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
The Social Media Hat
AUGUST 28, 2023
Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.
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Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Jenn's Trends
AUGUST 30, 2023
Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
AUGUST 30, 2023
Office Space Checklist When Moving into a New Premises Moving offices requires careful preparation and consideration for any business or organization, whether downsizing, upsizing, or simply changing locations. There is much to think about. Checklists need to be made of what needs to be packed or unpacked, essential tech equipment needs, and furniture requirements.
Jon Loomer
AUGUST 31, 2023
Do you have Advantage+ Audience ? If you have it, you’ll see Audience Controls and Advantage+ Audience in your ad set. You won’t see this for: – Special Ad Categories – Advantage+ Shopping Campaigns – Advantage+ App Campaigns If you don’t make any adjustments, Meta will find your audience based on pixel and conversion history and ad engagement.
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Social Media Today
SEPTEMBER 1, 2023
X says that hundreds of companies are already listing open roles on the platform.
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The Realtime Report
AUGUST 29, 2023
The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. The world of search engine optimization is intricate, constantly morphing, and with the plethora of firms in Perth eager to team up, it’s no wonder you might feel a tad overwhelmed.
Jon Loomer
AUGUST 27, 2023
I don’t read from a script because that would be super unnatural and uncomfortable… But I do write out a video script. When I first started, I just hit record and started talking. I had a general idea of what I’d talk about, but it wasn’t scripted. That led to a more conversational tone, but it was easy to lose focus. And editing became a much bigger challenge.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
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Buffer Social
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Jon Loomer
AUGUST 31, 2023
Meta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. Read More: How Advantage+ Audience Works The post Advantage+ Audience appeared first on Jon Loomer Digital.
Amy Porterfield
AUGUST 29, 2023
Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
AUGUST 31, 2023
Usage regulations around data use for generative AI are set to become a bigger focus.
Advertiser: Paycor
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Forbes Social Media
SEPTEMBER 1, 2023
Moscow had attempted to downplay the recent attack, but on Friday, a video circulated on social media that corroborated Kyiv's claims.
Jon Loomer
SEPTEMBER 1, 2023
How is this any different? Advantage+ Audience and the other audience expansion tools seem very similar. In each case, it seems to start with a prioritized audience and then go broader. How is Advantage+ Audience different or better? First, the roles of age and gender. When you use Advantage audience expansion (Advantage Detailed Targeting, Advantage Lookalike, or Advantage Custom Audience), Meta respects inputs for age and gender when expanding your audience.
Ignite Social Media
AUGUST 28, 2023
Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. For example, a Twitch creator hosted a public event with product giveaways that got out of control. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveni
Social Media Today
AUGUST 29, 2023
Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Forbes Social Media
SEPTEMBER 1, 2023
Google is preparing to activate a Google Photos update that will enable a huge upgrade in picture quality, according to a new report.
Jon Loomer
AUGUST 26, 2023
There’s a new option for Instagram ads… In Ads Manager, create a campaign with the Traffic objective. In the ad set under conversion location, there is now an option for Instagram Profile. When you select it, the performance goal is set to “Maximize number of Instagram profile visits.” No other options. If you manually select placements, you’ll see that only Instagram placements are available.
Buffer Social
AUGUST 29, 2023
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
Social Media Today
AUGUST 30, 2023
The report looks at what consumers expect from brands, and how to drive enhanced loyalty.
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Forbes Social Media
AUGUST 26, 2023
This TikTok "movement" is a new take on something that humans have been doing for centuries but have been doing less and less of in recent years.
Jon Loomer
AUGUST 30, 2023
Whether you’re getting started with videos or taking some other important action, there will always be limitless reasons why YOU CAN’T. At first, your microphone isn’t good enough. Then you get a microphone, and there are too many noisy distractions. The air conditioning or furnace keeps pumping on. Your kids keep running up and down the stairs.
Sprout Social
AUGUST 28, 2023
Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.
Social Media Today
AUGUST 31, 2023
This could be a big step towards addressing representation concerns in AI tools.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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