X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers
Social Media Today
SEPTEMBER 1, 2023
A key element in X's evolving creator push.
Sat.Aug 26, 2023 - Fri.Sep 01, 2023
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How Advantage+ Audience Works
Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
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Why Direct Messages are So Valuable on Instagram
Jenn's Trends
AUGUST 30, 2023
Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!
L.L.Bean’s social team went off the grid: Here’s how you can do it, too
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Future-Proof Your Talent Pipeline
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Instagram Adds New Comment Reply Option, Tests Star Sign-Related Stickers
Social Media Today
AUGUST 28, 2023
Some new content creation and engagement options on IG.
Create a Traffic Campaign with Instagram Profile Conversion Location
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
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The Latest Developments In Influencer Marketing w/ Krishna Subramanian
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Meta’s Considering a New Subscription Offering Which Would Enable EU Users to Eliminate In-Stream Ads
Social Media Today
SEPTEMBER 1, 2023
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What is Advantage+ Audience?
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AUGUST 31, 2023
Do you have Advantage+ Audience ? If you have it, you’ll see Audience Controls and Advantage+ Audience in your ad set. You won’t see this for: – Special Ad Categories – Advantage+ Shopping Campaigns – Advantage+ App Campaigns If you don’t make any adjustments, Meta will find your audience based on pixel and conversion history and ad engagement.
How Buffer’s Content Team Collaborates + Our Content Calendar Template
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The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
What is Lemon8? TikTok’s Sister App Explained
Hootsuite
AUGUST 30, 2023
You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.
X Previews Coming Job Ads Improvements, Including Improved Discovery and Job Recommendations
Social Media Today
SEPTEMBER 1, 2023
X says that hundreds of companies are already listing open roles on the platform.
Scripting Short-Form Videos
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AUGUST 27, 2023
I don’t read from a script because that would be super unnatural and uncomfortable… But I do write out a video script. When I first started, I just hit record and started talking. I had a general idea of what I’d talk about, but it wasn’t scripted. That led to a more conversational tone, but it was easy to lose focus. And editing became a much bigger challenge.
X Lifts Ban On Political Ads
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How To Save Time and Avoid Issues With Facebook Auto Reply
Hootsuite
AUGUST 29, 2023
Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni
Threads Continues to Add More Elements as it Seeks to Capitalize on Early Interest
Social Media Today
AUGUST 30, 2023
Has the opportunity for Threads already passed?
Advantage+ Audience
Jon Loomer
AUGUST 31, 2023
Meta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. Read More: How Advantage+ Audience Works The post Advantage+ Audience appeared first on Jon Loomer Digital.
Ukrainian Video Shows Destruction Of Il-76 Aircraft – Contradicting The Kremlin’s Claims
Forbes Social Media
SEPTEMBER 1, 2023
Moscow had attempted to downplay the recent attack, but on Friday, a video circulated on social media that corroborated Kyiv's claims.
10 HR Metrics for 2025: HR Data Toolkit
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)
Buffer Social
AUGUST 30, 2023
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.
X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
How is advantage+ Audience Different?
Jon Loomer
SEPTEMBER 1, 2023
How is this any different? Advantage+ Audience and the other audience expansion tools seem very similar. In each case, it seems to start with a prioritized audience and then go broader. How is Advantage+ Audience different or better? First, the roles of age and gender. When you use Advantage audience expansion (Advantage Detailed Targeting, Advantage Lookalike, or Advantage Custom Audience), Meta respects inputs for age and gender when expanding your audience.
Google Readies New Game-Changing Google Photos Feature
Forbes Social Media
SEPTEMBER 1, 2023
Google is preparing to activate a Google Photos update that will enable a huge upgrade in picture quality, according to a new report.
HR’s Blueprint for a Successful 2025
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
#603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary
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Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
Instagram’s Testing 3-Minute and 10-Minute Reels Uploads
Social Media Today
AUGUST 30, 2023
Wow, what a surprise this is.
New Instagram Ads Option in Ads Manager
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AUGUST 26, 2023
There’s a new option for Instagram ads… In Ads Manager, create a campaign with the Traffic objective. In the ad set under conversion location, there is now an option for Instagram Profile. When you select it, the performance goal is set to “Maximize number of Instagram profile visits.” No other options. If you manually select placements, you’ll see that only Instagram placements are available.
Everything You Need to Know About Setting Up and Using Instagram Subscriptions
Buffer Social
AUGUST 28, 2023
As a content creator, you have more options than ever for monetizing your content on social media. TikTok has its revamped Creativity Program , YouTube has the YouTube Partner Program , and now, Instagram creators who want to monetize their content directly have the Subscriptions feature. So, what is different about Instagram’s approach to monetization for creators, and why is it worth it?
The HR Leader’s Workforce Management Guide
Advertiser: Paycor
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#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)
Amy Porterfield
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Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.
YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options
Social Media Today
AUGUST 30, 2023
YouTube will now let more creators access monetization tools in the app.
There Will Always Be an Excuse
Jon Loomer
AUGUST 30, 2023
Whether you’re getting started with videos or taking some other important action, there will always be limitless reasons why YOU CAN’T. At first, your microphone isn’t good enough. Then you get a microphone, and there are too many noisy distractions. The air conditioning or furnace keeps pumping on. Your kids keep running up and down the stairs.
10 AI marketing tools your team should be using in 2023
Sprout Social
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Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.
Why (and How) to Switch to a New HR & Payroll Platform
Speaker: Speakers:
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
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