Awario
APRIL 27, 2023
We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.
Jon Loomer
APRIL 28, 2023
Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&
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Audiense
APRIL 25, 2023
If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?
Bill Hartzer
APRIL 28, 2023
WisTL Corp has launched a web-based app to help you explore the locations of where TV series and movies were filmed. Through a global map and through “WisTLing-distance”, you can see where stars filmed scenes from your favorite television series or movies. Where Was Iron Man Filmed? I used the WisTLing app to explore a few of the movies that they have uploaded to the database of filming locations.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
APRIL 27, 2023
You now have more options to customize your Meta Avatar, if that's something you're interested in.
SocMed Sean
APRIL 28, 2023
Wondering if it’s okay to download YouTube videos to watch offline? Or maybe you want to do it and don’t know how. This article provides details and guidance for downloading YouTube videos to watch later offline. The post Can You Download YouTube Videos to Watch Offline? appeared first on SocMedSean - Social Media Sean.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
APRIL 26, 2023
I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for this to be fixed. And I’m already seeing the positive impact of that fix. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos
Social Media Today
APRIL 23, 2023
A glitch in Meta's ad systems could have caused your ad sets to exceed their daily budgets.
SocMed Sean
APRIL 27, 2023
As a blogger, are you struggling to determine whether Chat GPT could be valuable tool or replace you entirely? Here are some thoughts on how to approach this AI tool and how it could help you become a better blogger. The post A Blogger’s Guide to Chat GPT appeared first on SocMedSean - Social Media Sean.
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
APRIL 24, 2023
I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Lots of context is necessary. First, I’ll explain the nature of my strategy. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.
Social Media Today
APRIL 25, 2023
The new CTA buttons will provide more ways to drive direct traffic from your LinkedIn presence.
Forbes Social Media
APRIL 22, 2023
Elon Musk is handing out Twitter checkmarks for nothing, but that doesn’t mean the celebrities actually want them. Perhaps surprisingly, the checkmark has become a mark of shame for many on the social media platform.
Keyhole.co
APRIL 25, 2023
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram Posts and Instagram Stories The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours,
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
APRIL 25, 2023
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.
Social Media Today
APRIL 27, 2023
New data shows that Twitter is complying with a lot more government supression orders under Elon Musk.
Forbes Social Media
APRIL 24, 2023
Have you seen those videos and photos of Bud Light billboards that read, “lol CRYBABIES”? They’ve been going viral on TikTok and Twitter over the past few days. But they’re completely fake.
Ignite Social Media
APRIL 25, 2023
Socialcraft.ai — your social media partner. SOCIALCRAFT.AI Ignite Social Media introduces its AI-powered tool SocialCraft, designed to craft unique content for social media marketers, influencers and brands. With the help of GPT-4 , SocialCraft.ai provides every marketer their own personal writing assistant in crafting the ideal content for any platform — no matter how challenging it may seem.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
APRIL 24, 2023
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).
Social Media Today
APRIL 25, 2023
Twitter's decision to amplify tweets from paying subscribers could lead to significantly less tweet engagement.
Forbes Social Media
APRIL 26, 2023
ChatGPT-powered Snap AI raises concerns about the safety and privacy of young users. This article discusses the potential benefits of early AI exposure, while highlighting the importance of parental vigilance in mitigating risks associated with misinformation, privacy, and online interactions.
Hootsuite
APRIL 26, 2023
HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
APRIL 26, 2023
Is your business really getting something out of its social media efforts? If it’s hard to tell, you’re not alone. According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.
Social Media Today
APRIL 27, 2023
Pinterest's report shows some good signs, but many questions remain over its outlook.
Forbes Social Media
APRIL 25, 2023
President Joe Biden announced on Tuesday he’s running for re-election in a move that was no surprise to just about anyone. What was a surprise is that the 46th president started selling a “Dark Brandon” t-shirt on his campaign website to raise money.
Jenn's Trends
APRIL 25, 2023
Finally. Seriously. After allllll these years, Instagram was like, hey, yes, you can more than one link in your bio! Yay! Or is it that exciting? Is it helpful?
Sprout Social
APRIL 26, 2023
LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.
Social Media Today
APRIL 28, 2023
Decentralized social network Bluesky is gaining momentum, with high profile users now signing up to the app.
Forbes Social Media
APRIL 22, 2023
Twitter CEO Elon Musk has changed his mind on the social media platform’s “blue checkmark” so many times it can be hard to keep track. But the billionaire’s latest move is the most perplexing.
Amy Porterfield
APRIL 25, 2023
Listen on… What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me […] The post #565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
APRIL 24, 2023
The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency or quality. They want both, and brands are racing to keep up. It’s a race no one can afford to lose, especially now that social media customer service has pushed 1:1 business-consumer interactions into center stage.
Social Media Today
APRIL 27, 2023
The expansion will enable more merchants to expand their campaigns to Promoted Pins.
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