Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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Social media algorithms on every platform: explained (with marketing applications)

Awario

We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.

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Big Change to Meta Ads Location Targeting

Jon Loomer

Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&

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How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha

The Social Media Hat

Partnership Unpacked, Episode 18, with Umair Mansha The post How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha appeared first on The Social Media Hat.

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How brands can use Pinterest to get closer to their audiences

Audiense

If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Can You Download YouTube Videos to Watch Offline?

SocMed Sean

Wondering if it’s okay to download YouTube videos to watch offline? Or maybe you want to do it and don’t know how. This article provides details and guidance for downloading YouTube videos to watch later offline. The post Can You Download YouTube Videos to Watch Offline? appeared first on SocMedSean - Social Media Sean.

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Meta Fixes Video Views Custom Audience Bug

Jon Loomer

I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for this to be fixed. And I’m already seeing the positive impact of that fix. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos

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Elon Musk Made The Twitter Checkmark A Digital Dunce Cap

Forbes Social Media

Elon Musk is handing out Twitter checkmarks for nothing, but that doesn’t mean the celebrities actually want them. Perhaps surprisingly, the checkmark has become a mark of shame for many on the social media platform.

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A Blogger’s Guide to Chat GPT

SocMed Sean

As a blogger, are you struggling to determine whether Chat GPT could be valuable tool or replace you entirely? Here are some thoughts on how to approach this AI tool and how it could help you become a better blogger. The post A Blogger’s Guide to Chat GPT appeared first on SocMedSean - Social Media Sean.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Lots of context is necessary. First, I’ll explain the nature of my strategy. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

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Meta Rolls Out Improved Avatars, Including a Broader Range of Representative Body Shapes

Social Media Today

You now have more options to customize your Meta Avatar, if that's something you're interested in.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Keyhole.co

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram Posts and Instagram Stories The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours,

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How the relationship between influencers and consumers is changing (and what marketers need to know)

Sprout Social

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

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Bud Light Billboards Reading ‘LOL Crybabies’ Are Actually Fake

Forbes Social Media

Have you seen those videos and photos of Bud Light billboards that read, “lol CRYBABIES”? They’ve been going viral on TikTok and Twitter over the past few days. But they’re completely fake.

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Twitter Actions More Government Requests for Removals Under Elon Musk

Social Media Today

New data shows that Twitter is complying with a lot more government supression orders under Elon Musk.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth

Amy Porterfield

Listen on… What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me […] The post #565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth appeared first on Amy Porterfield | Online Marketing Expert.

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How to use Facebook audience insights for more effective targeting

Sprout Social

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

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Joe Biden Selling ‘Dark Brandon’ Meme T-Shirt On Campaign Website

Forbes Social Media

President Joe Biden announced on Tuesday he’s running for re-election in a move that was no surprise to just about anyone. What was a surprise is that the 46th president started selling a “Dark Brandon” t-shirt on his campaign website to raise money.

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LinkedIn Adds New Custom CTA Buttons on LinkedIn Premium Member Profiles

Social Media Today

The new CTA buttons will provide more ways to drive direct traffic from your LinkedIn presence.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

HIPAA stands for the Health Insurance Portability and Accountability Act. It is an overarching piece of legislation relating to health information in the United States. If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

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15 Dead Celebrities Elon Musk Has Branded With Twitter’s Controversial Checkmark

Forbes Social Media

Twitter CEO Elon Musk has changed his mind on the social media platform’s “blue checkmark” so many times it can be hard to keep track. But the billionaire’s latest move is the most perplexing.

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Pinterest Reaches 463 Million Users, But Revenue Outlook Raises Questions

Social Media Today

Pinterest's report shows some good signs, but many questions remain over its outlook.

Questions 203
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

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Instagram is Finally Allowing Multiple Links in Bio!

Jenn's Trends

Finally. Seriously. After allllll these years, Instagram was like, hey, yes, you can more than one link in your bio! Yay! Or is it that exciting? Is it helpful?

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Snapchat Debuts ChatGPT-Powered Snap AI: But Is It Safe For Kids?

Forbes Social Media

ChatGPT-powered Snap AI raises concerns about the safety and privacy of young users. This article discusses the potential benefits of early AI exposure, while highlighting the importance of parental vigilance in mitigating risks associated with misinformation, privacy, and online interactions.

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LinkedIn Launches New Video Series as it Expands its Focus on Original Content

Social Media Today

The new series will highlight inspirational people who've achieved success, despite setbacks.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Download Instagram Reel Audio: 5 Foolproof Tricks

Hootsuite

Next time you’re scrolling through Instagram Reels looking for inspiration for your own video content, what do you do if you run into an audio that you love and want to reuse? There are a few different ways to save or download Instagram Reels audio clips to reuse later. Throughout this article, we’re going to walk through five foolproof tricks to either download or save your favorite audio clips for later.

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Is Your Content Being Used to Train the AI in Google Bard?

WebInKnow

The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.

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Tucker Carlson Racked Up Views With Twitter Video – Does He Really Need TV?

Forbes Social Media

The production values could be described as sparse at best, and it almost appears as if Carlson recorded the segment in his sauna

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Twitter Implements Prioritized Display of Tweets from Twitter Blue Subscribed Accounts

Social Media Today

Twitter's decision to amplify tweets from paying subscribers could lead to significantly less tweet engagement.

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#566: How to Create a Tailored Customer Experience using AI with Stu McLaren

Amy Porterfield

Listen on… Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been […] The post #566: How to Create a Tailored Customer Experience using AI with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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