Sat.Dec 16, 2017 - Fri.Dec 22, 2017

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

How To Set Up a Timesaving Social Media Workflow

agora pulse

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks. I am talking about setting up an easy-to-use social media workflow to save time and sanity. Create a Social Media Strategy.

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute! Did you know that according to Statista, 53% of U.S residents use Facebook several times a day?

10 PR Influencers Give Their PR Predictions for 2018

Meltwater

What does 2018 hold for public relations?Without Without a crystal ball, we asked some PR influencers… Read More.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Should Matt Damon stop talking?

Sherrilynne Starkie

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it? We discussed this and the Ottawa Senators’ owner Eugene Melnyk’s inflammatory remarks along with the growing Ottawa care home scandal on the PowerLunch with host Mark Sutcliffe and city Councillor Rick Chiarelli. Featured Headline public relations Uncategorized 1310news Matt Damon media interview Ottawa Senators

How Often Should You Tweet (and How to Do It In Less Time)

agora pulse

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Your time is valuable! Tweeting enough times in a day to reach your goals without doing work you don’t have to is an important balance. One of the challenges in answering this question is that most of the major research about this question is two or three years old. Since Twitter has both introduced and updated a new algorithm to their feed, that research is now not very helpful.

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4 Reasons You Might Want to Change Your Social Handles

Meltwater

If you jumped on Twitter when it first launched, you may have been a lot… Read More.

Ignite’s 2017 Highlight Reel

Ignite Social Media

Wow, the older we get (we’re 10 now!) and the more fun we have, the faster time seems to fly by. It seems like just a few months ago that we ushered in 2017, but it’s really almost over. Not for naught, though, because there’s been more than a little to look back on fondly in 2017. In fact, we think it’s safe to say that 2017 might have been one of our best years yet. For everyone out there who would like to relive vicariously all of our fun and festivities, here’s Ignite’s 2017 highlight reel.

Four Steps to Better Decision Making

Edsurge

While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works

How To Use A Blogging Planner

The Social Media Hat

A Blogging Planner includes calendars and worksheets to help you organize your blog and keep you focused on positive goals. Here's how to use one

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share. The moral of the story (get it?)

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How to Use Easil for DIY Design (So Good it Looks like a Pro Designed It)

Socially Sorted

In this post you’ll learn how to use Easil for DIY Design (that’s SO good it looks like a Pro designed it). If you need to create DIY Visual Content for your business then get excited – Easil is about to become your Secret Weapon! You’ll be. // Read More. The post How to Use Easil for DIY Design (So Good it Looks like a Pro Designed It) appeared first on Socially Sorted. Tools Visual Content Easil visual content

Ultimate Blogging Planner for 2018

The Social Media Hat

This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Four social media tools to help you grow

Marketing to Serve

As social media continues to grow, businesses are continuing to adopt the way they use the technology. New social media platforms like Snapchat, force businesses hands into choosing to adopt, or continuing with what they have. New features like live video make businesses move again, changing the way they engage with their customers. Technological advancement brings new tools that can help you leverage social media.

Best Holiday Social Media Content

Ignite Social Media

If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online shopping data, Cyber Monday hit a new record as the largest online sales in U.S. history with $6.59 billion. With so many brands using social media to drive sales for the holidays, who made the biggest impact?

Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

REPORT. There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List. Facebook users can now hit 'snooze'. Dec 17, 2017. Facebook now allows users to ‘hit the snooze button’. It means people can temporarily unfollow a person, Page or group for 30 days. This is a risk for brands posting too often or posting boring or salesy content. Twitter is sporting some cool new 'threads'. Dec 17, 2017.

[Practical Guide] How to identify influential novices

Audiense

Over the past year, we have touched upon identifying the most relevant influencer s for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Before the end of 2017, it was only right to look beneath the surface and highlight an in-depth approach to identifying not just influencers but novice influencers. Methodically identifying influencers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top 10 RazorSocial Articles of 2017

Razor Social

It’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. Here we’ll focus on 10 articles that people viewed and shared the most.

Our Top Five Blog Posts of 2017

Ignite Social Media

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Facebook Ads Feature: Customize Creative Assets by Placement

Jon Loomer

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running a Facebook ad campaign, you can choose to have your ads appear on many different placements.

5 Simple Marketing Tips for Your Computer Business

Social Media Marketing

Every business needs to incorporate a few strategies in order to increase its visibility which will lead in the sale to its products and services. Most of the business owners are of the opinion that implementing the marketing strategy of a business is a cumbersome task. The fierce competition which is existent these days is one of the prime reasons why business owners are feeling the heat. However, promoting a business is not that intricate as it seems to be.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Best Christmas Ads on Social Media of All Time; Get Festive!

Data Matters

It’s the holiday season once again and brands are launching their campaigns for the occasion. Here are some of the best Christmas ads and campaigns on social media that you can take inspiration from for your own promotions. Best Christmas ads on Twitter: Marks & Spencer “Two Fairies” Magic was the theme of British clothing […]. The post The Best Christmas Ads on Social Media of All Time; Get Festive! appeared first on Devumi.

New Twitter Rules Against Hate Speech Take Effect: How Brands Should Respond

Devumi

Twitter is finally taking a major step against the proliferation of hate speech on its platform with the announcement of new Twitter rules against abusive online behavior. Stricter Twitter rules The most significant Twitter rule change that was made struck out against organizations that promote hate speech and violence. Under the new rule, accounts affiliated […]. The post New Twitter Rules Against Hate Speech Take Effect: How Brands Should Respond appeared first on Devumi.

Why We Love the New Instagram Stories Archive Feature

Pixlee

Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically saved to users’ private Archives after they expire. Highlights enables users to group Stories together, by theme, topic, area of their life, or any other way they like.

Mobile App Development Trends That is Likely to Emerge in the Year 2018

Social Media Marketing

This year was quite phenomenal for the mobile app development. There are many businesses which have realised that mobile app is not just an option today but it is a necessity. The mobile applications can be utilized by the businesses for increasing the usability, meeting the ever increasing demands of the consumers and at the same time for creating the brand awareness and boosting sales.

Top 10 Blog Posts of 2017

Silkroad

As you put the final touches on your 2018 plan, be sure to check out SilkRoad’s most popular blog posts from 2017. Unsurprisingly, many are seeking ways to leverage metrics and strategies to attract and retain right-fit employees while driving engagement, alignment to organizational goals, and fostering growth with the organization over time. Onboarding Success in Today’s Talent Economy. 7 Ways to Measure the Effectiveness of an Onboarding Program.

Important Video Marketing Trends 2018: Get Views and Subs ALLLLL Year

Devumi

Video content is an important component of any online marketing campaign. Marketers are always on the lookout for the latest developments around it. Here are some of the video marketing trends 2018 is expected to offer for brands. Video marketing trends 2018: Social media Social media has been integral to the growth of online video […]. The post Important Video Marketing Trends 2018: Get Views and Subs ALLLLL Year appeared first on Devumi.

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Six Links Worthy Of Your Attention #392

The King's Shilling

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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#190: How Getting ‘Niche Specific’ Evolved Into $12K/Month Automated Webinars

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. Danelle started with one simple question (5:07) —and grew […]. The post #190: How Getting ‘Niche Specific’ Evolved Into $12K/Month Automated Webinars appeared first on Amy Porterfield | Online Marketing Expert.

Social Media Marketing: How High-Performing Brands Use Social Data

Digimind

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication. Social media has not only proved its ability to produce tangible results, but has also demonstrated the capacity to develop strong contact points between brands and their customers and improve customer experience.

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221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares Her Story

ProBlogger

Today is the first episode in a 12-part series we’re running on the ProBlogger podcast over the next few weeks. We’re handing the podcast over to you – the listeners and readers of ProBlogger – to tell your story of how you started your blog and what’s happened since. As I said a couple of weeks ago, in the second week of January we’ll be releasing a brand new (and completely free) course on how to start a blog.