Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? Yes!! The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

Advertising 305

Advertising Facebook CPM CPC 305

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!

Facebook 166

Facebook Marketing Training Template 166

The Social Media Hat

DECEMBER 21, 2017

While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works.

Eventful 163

Eventful Process Engagement 163

Jon Loomer

DECEMBER 20, 2017

Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running a Facebook ad campaign, you can choose to have your ads appear on many different placements.

Features 149

Features Facebook Feed Feedly 149

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sherrilynne Starkie

DECEMBER 19, 2017

REPORT. There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List. 1. Facebook users can now hit 'snooze'. Dec 17, 2017. Facebook now allows users to ‘hit the snooze button’. It means people can temporarily unfollow a person, Page or group for 30 days. This is a risk for brands posting too often or posting boring or salesy content. 2.

Microsoft 210

Microsoft Facebook Travel Sports 210

agora pulse

DECEMBER 19, 2017

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks. I am talking about setting up an easy-to-use social media workflow to save time and sanity. 1.

Social Media 142

Social Media How To Notification Curation 142

Meltwater

DECEMBER 17, 2017

What does 2018 hold for public relations?Without a crystal ball, we asked some PR influencers… Read More.

Influencer 166

Influencer 166

Sherrilynne Starkie

DECEMBER 19, 2017

Actor Matt Damon has come under fire for his comments about sexual misconduct in the entertainment business. Perhaps he should just button it? We discussed this and the Ottawa Senators’ owner Eugene Melnyk’s inflammatory remarks along with the growing Ottawa care home scandal on the PowerLunch with host Mark Sutcliffe and city Councillor Rick Chiarelli.

Hosting 191

Hosting Comments Features 191

agora pulse

DECEMBER 21, 2017

If you are a social media manager who wants to maximize your time, you need to know how often should you tweet. Your time is valuable! Tweeting enough times in a day to reach your goals without doing work you don’t have to is an important balance. One of the challenges in answering this question is that most of the major research about this question is two or three years old.

How To 130

How To Feed Feedly Comparison 130

The Social Media Hat

DECEMBER 19, 2017

A Blogging Planner includes calendars and worksheets to help you organize your blog and keep you focused on positive goals. Here's how to use one.

How To 168

How To Organization 168

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

DECEMBER 22, 2017

Wow, the older we get (we’re 10 now!) and the more fun we have, the faster time seems to fly by. It seems like just a few months ago that we ushered in 2017, but it’s really almost over. Not for naught, though, because there’s been more than a little to look back on fondly in 2017. In fact, we think it’s safe to say that 2017 might have been one of our best years yet.

Delicious 109

Delicious Class Social Media Trends 109

Devumi

DECEMBER 21, 2017

It’s the holiday season once again and brands are launching their campaigns for the occasion. Here are some of the best Christmas ads and campaigns on social media that you can take inspiration from for your own promotions. Best Christmas ads on Twitter: Marks & Spencer “Two Fairies” Magic was the theme of British clothing […]. The post The Best Christmas Ads on Social Media of All Time; Get Festive!

Social Media 100

Social Media Campaign Twitter Brands 100

Social Media Marketing

DECEMBER 16, 2017

Every business needs to incorporate a few strategies in order to increase its visibility which will lead in the sale to its products and services. Most of the business owners are of the opinion that implementing the marketing strategy of a business is a cumbersome task. The fierce competition which is existent these days is one of the prime reasons why business owners are feeling the heat.

Tips 99

Tips Marketing Newsletter Advertising 99

Meltwater

DECEMBER 19, 2017

If you jumped on Twitter when it first launched, you may have been a lot… Read More.

Twitter 140

Twitter 140

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Ignite Social Media

DECEMBER 19, 2017

Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them.

Social Media 108

Social Media Study LinkedIn Instagram 108

Social Media Marketing

DECEMBER 19, 2017

This year was quite phenomenal for the mobile app development. There are many businesses which have realised that mobile app is not just an option today but it is a necessity. The mobile applications can be utilized by the businesses for increasing the usability, meeting the ever increasing demands of the consumers and at the same time for creating the brand awareness and boosting sales.

Mobile 98

Mobile Trends Applications Smart Phone 98

Socially Sorted

DECEMBER 17, 2017

In this post you’ll learn how to use Easil for DIY Design (that’s SO good it looks like a Pro designed it). If you need to create DIY Visual Content for your business then get excited – Easil is about to become your Secret Weapon! You’ll be. // Read More. The post How to Use Easil for DIY Design (So Good it Looks like a Pro Designed It) appeared first on Socially Sorted.

How To 106

How To Content Tools 106

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Ignite Social Media

DECEMBER 21, 2017

As you put the final touches on your 2018 plan, be sure to check out SilkRoad’s most popular blog posts from 2017. Unsurprisingly, many are seeking ways to leverage metrics and strategies to attract and retain right-fit employees while driving engagement, alignment to organizational goals, and fostering growth with the organization over time. Onboarding Success in Today’s Talent Economy. 7 Ways to Measure the Effectiveness of an Onboarding Program.

Metrics 94

Metrics Analytics Data Report 94

Marketing to Serve

DECEMBER 16, 2017

As social media continues to grow, businesses are continuing to adopt the way they use the technology. New social media platforms like Snapchat, force businesses hands into choosing to adopt, or continuing with what they have. New features like live video make businesses move again, changing the way they engage with their customers. Technological advancement brings new tools that can help you leverage social media.

Social Media 94

Social Media Tools HootSuite Comparison 94

Audiense

DECEMBER 21, 2017

Over the past year, we have touched upon identifying the most relevant influencer s for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Before the end of 2017, it was only right to look beneath the surface and highlight an in-depth approach to identifying not just influencers but novice influencers.

How To 86

How To Influencer Comparison Upcoming 86

Razor Social

DECEMBER 20, 2017

It’s that time of the year again when we take a look back to see what we achieved, what worked well, and what we can do better in the future. At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. Here we’ll focus on 10 articles that people viewed and shared the most.

Curation 95

Curation Influencer Analytics LinkedIn 95

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Ignite Social Media

DECEMBER 19, 2017

If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online shopping data, Cyber Monday hit a new record as the largest online sales in U.S. history with $6.59 billion.

Social Media 94

Social Media Content Campaign Data 94

Amy Porterfield

DECEMBER 20, 2017

Biggest Takeaways You Don’t Want to Miss: Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. Danelle started with one simple question (5:07) —and grew […]. The post #190: How Getting ‘Niche Specific’ Evolved Into $12K/Month Automated Webinars appeared first on Amy Porterfield | Online Marketing Expert.

Questions 82

Questions Marketing Engagement 82

Your Escape From 9 to 5

DECEMBER 18, 2017

Once a business is up and running the biggest challenge is lead generation or customer acquisition. You may have heard digital marketing is the best bet and offers the best value for money when it comes to targeted lead generation. Investing in Search Engine Optimization on your business website is a good start. But SEO efforts take time. If you are looking for the best places to generate those targeted leads for your business here are 10 tools you should check out.

Tools 72

Tools Marketing Template Templates 72

Devumi

DECEMBER 19, 2017

Twitter is finally taking a major step against the proliferation of hate speech on its platform with the announcement of new Twitter rules against abusive online behavior. Stricter Twitter rules The most significant Twitter rule change that was made struck out against organizations that promote hate speech and violence. Under the new rule, accounts affiliated […].

Twitter 60

Twitter Brands Organization Platform 60

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Ignite Social Media

DECEMBER 21, 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Social Media Management 92

Social Media Management Instagram Buy Analytics 92

Twist Image

DECEMBER 18, 2017

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Mobile 55

Mobile Social Networking Study Issues 55

Koka Sexton

DECEMBER 21, 2017

I’m a planner. Well. I could be better, but I aspire to be one. As we move into 2018 I. The post The one thing for 2018 appeared first on Koka Sexton.

56

56

Devumi

DECEMBER 18, 2017

Video content is an important component of any online marketing campaign. Marketers are always on the lookout for the latest developments around it. Here are some of the video marketing trends 2018 is expected to offer for brands. Video marketing trends 2018: Social media Social media has been integral to the growth of online video […]. The post Important Video Marketing Trends 2018: Get Views and Subs ALLLLL Year appeared first on Devumi.

Trends 60

Trends Video Marketing Campaign 60

Digimind

DECEMBER 19, 2017

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication. Social media has not only proved its ability to produce tangible results, but has also demonstrated the capacity to develop strong contact points between brands and their customers and improve customer experience.

Data 49

Data Social Media Brands B2B 49