June, 2020

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.

Analytics 204
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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators by themselves of visit quality, they each have a weakness.

Eventful 212
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Google Launches New Tools to Assist SMBs as Part of Week Long Initiative

Social Media Today

Google has dubbed this week 'International Small Business Week', and is providing a range of educational resources and tools to assist SMBs with their digital presence.

Google 217
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Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

Ignite Social Media

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media campaigns, pausing social media promotions, and halting influencer programs in reaction to the nation-wide shut down due to the Coronavirus pandemic.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Scale Your Social Media Presence

Socialmedia.biz

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.

Policies 146

More Trending

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Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels?

Instagram 145
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Zuckerberg Says That Facebook Will Start Adding Labels to Rule-Breaking Content From Politicians

Social Media Today

With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has said that Facebook will start labelling content from politicians which break platform rules.

Content 218
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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality.

Analytics 145
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How to deal with (and prevent) a hacked Twitter account

Sprout Social

Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020.

Twitter 144
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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(Proven Tricks): How to move WhatsApp To SD Card From Internal Storage

BeingOptimist

During Quarantine moving out of space is not good at all under any circumstances. One of the most disgusting moments is when a notification pops up on your phone saying “storage space running low”. It is because we download too many apps on our phone which eat up the storage space. WhatsApp is one such app that we all use. With WhatsApp in our phones, we receive so many messages, pictures, videos, audios, and other files as well.

How To 131
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Boogaloo Movement Tied To Murder, Violence And Disinformation During Protests

Forbes Social Media

Members of a shadowy movement known as the Boogaloo Boys have been implicated in a series of violent protests and the distribution of misinformation regarding the COVID-19 coronavirus and in violent racial protests in a number of cities in the U. S.

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#322: How To Build Your Email List from the Ground Up

Amy Porterfield

There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure. And despite the necessity of an email list, I still hear objections like… “I don’t know where to start.” “I want to wait until I have […]. The post #322: How To Build Your Email List from the Ground Up appeared first on Amy Porterfield | Online Marketing Expert.

List 130
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Snapchat Provides an Overview of its New Video Conversion Tool

Social Media Today

Snapchat has provided an overview of its handy new video conversion tool, which enables you to edit your video content into Snapchat's preferred vertical presentation format.

Overview 216
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

YouTube 145
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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

Video 144
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Easy Step By Step(A to Z) Guide:How To Use Paytm Effectively

BeingOptimist

Today, the article is for those people who do not know how to use Paytm properly. In this article, I will explain you from the beginning in a very simple language about how to use Paytm properly. So, let’s get started. What We Will Cover. What is Paytm? Categories Of Paytm How To Cr eate A Paytm Account How To Activate Paytm Wallet Types OF KYC How To Use Paytm Wallet How To use Paytm Shop/ Paytm Mall How to Use Paytm Bank.

Banking 123
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Social Media App Parler Releases ‘Declaration Of Internet Independence’ Amidst #Twexit Campaign

Forbes Social Media

In the midst of its campaign to drive censorship concerned users away Parler, the People driven social platform, today released a plan to return to the original vision of the internet.

Campaign 145
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel

Amy Porterfield

Are you ready to make list building mistakes a thing of the past so you can become an email list master? Well, my friend, I have just the guy to help you do so. Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made […]. The post #321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.

List 124
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LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

Social Media Today

LinkedIn will make a range of LinkedIn Learning courses on diversity and inclusion available for free in an effort to help more people understand how to best address these key issues.

Course 218
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How to Design an Efficient Social Media Approval Workflow

Hootsuite

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an embarrassing grammar typo in the Facebook comments.

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GDPR and social media: What marketers need to know

Sprout Social

Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Fix Windows 10 Start Menu Not Working?

Tweaklibrary

The Windows 10 start menu not working issue has been witnessed by many users after Windows 10 Fall Creators update, version 1709. Let’s discuss how to fix it. How to fix the start menu not working in Windows 10. If you are unable to access the handy start feature of Windows 10 , then you are not alone. The issue has been noticed by many users after upgrading to Windows 10 Fall Creators update, version 1709.

How To 27
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Social Media App Parler Blasts Google Amidst #Twexit Campaign

Forbes Social Media

Hot on the heels of the Google Chrome Privacy Lawsuit, Parler CEO John Matze called for the tech giant and search engine creator to reveal the facts of its spying allegations.

Google 145
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#319: Facebook Group Engagement: Strategies You Need To Know

Amy Porterfield

Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one! Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook. This means, if you don’t have a Facebook group, you could be missing […]. The post #319: Facebook Group Engagement: Strategies You Need To Know appeared first on Amy Porterfield | Online Marketing Expert.

Groups 118
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New Report Looks at How People Feel About Online Censorship, and Who Should be Making the Calls on Such

Social Media Today

A new report looks at how social media users feel about privacy, censorship and who, ultimately, should make the calls on what's allowed and what's not online.

Report 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. If you read last week’s post, portions of this post will be repetitive. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events.

Eventful 211
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How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.

Strategy 128
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How To Create & Send A Group Email In Gmail

Tweaklibrary

Who doesn’t like to keep their stuff organized and sorted. The same thing applies to the large number of emails which if not sorted becomes tiresome for all of us. It may take hours and days if all the mail that we receive on Gmail are not sorted. In order to manage the ample number of emails like newsletters, reports messages etc, Gmail offers a solution.

Groups 25
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Gen Z Leads The Black Lives Matter Movement, On And Off Social Media

Forbes Social Media

Young, black women are at the heart of the fight to end racism, and they're using social media to push for policy change, organize demonstrations and rally protesters to the streets in the middle of a pandemic.

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#320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

Amy Porterfield

In this episode, I chat with expert marketing strategist, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson. Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away within your marketing and […].

Marketing 117