June, 2020

What is brand personality (and how to build one)

Awario

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

Brands 134

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out.

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Customer Service Tips For 2020

The Realtime Report

Customer Service Tips For 2020. Working in a customer service department or running the team, is a constantly evolving job and skill which eventually provides interruption-free experience to customers of any business.

Tips 114

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Maintain Financial Health

Socialmedia.biz

Most of us work and strive to attain financial stability and cement our futures. Reaching financial freedom is an admirable life goal, and that ensures our hard work pays. To attain financial freedom, it is imperative to ensure that you improve and maintain your financial health.

How To 102

5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

Ignite Social Media

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin?

Tips 99

More Trending

Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original Quality News Content

Social Media Today

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network

Feed 171

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest.

Mike Robbins- We Are All In This Together on the #MindfulSocial

Janet Fouts

At the moment it is even more important that our teams feel safe, heard and working together isn’t it?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

Ignite Social Media

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. It’s certainly the right question to ask.

How to Pay Less for College – Tips and Tricks

SocialFish

Students face different problems while they study in college. Some of them are not related to their academic duties directly. For example, many students have problems with money. They don’t always have enough funds to pay for their higher education and it causes multiple problems.

Tips 130

LinkedIn Launches New 'Support' Reaction, New Tools to Provide Assistance for Job Seekers

Social Media Today

LinkedIn has added some new tools to help people provide support and assistance to others within their professional networks

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

Types 129

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely.

Migrating From Magento To Shopify

The Realtime Report

Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits.

API 131

Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score.

How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

How to Scale Your Social Media Presence

Socialmedia.biz

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts.

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events.

Mobile 126

Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it.

SEO 121

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. If you read last week’s post, portions of this post will be repetitive.

Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok?

Facebook Rolls Out Updates for Live Producer Streaming Platform, Including Graphic Overlays for Broadcasts

Social Media Today

Facebook is rolling out some new updates to its Live Producer live-streaming platform, including graphic overlays and feature links

The Gig Economy, Social Media and the Future of Work

Socialmedia.biz

The gig economy is the most visible element of a shift taking place in working patterns across many industries. It’s worth taking more time to understand it as it’s likely to have a considerable impact on society and the way many people work in the future. Growth of the gig economy and social media.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Are these numbers good? How do they compare to the competition? Read on to find out what you need to know about Instagram engagement rates.

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

Social Data Summit is back with a bang!

Audiense

Data 113

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses.

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

Social Media Today

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager

Who?s Thriving in a Remote Work Environment?

The Realtime Report

Who’s Thriving in a Remote Work Environment? A new study reveals employees’ positions within a company, living situations, and even gender have a major influence over productivity and satisfaction while working remotely.

Survey 114