June, 2020

What is brand personality (and how to build one)

Awario

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.

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Customer Service Tips For 2020

The Realtime Report

Customer Service Tips For 2020. Working in a customer service department or running the team, is a constantly evolving job and skill which eventually provides interruption-free experience to customers of any business. If you would start searching on customer service tips, the list will be never-ending, always updating with different tools for different times.

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Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators by themselves of visit quality, they each have a weakness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Maintain Financial Health

Socialmedia.biz

Most of us work and strive to attain financial stability and cement our futures. Reaching financial freedom is an admirable life goal, and that ensures our hard work pays. To attain financial freedom, it is imperative to ensure that you improve and maintain your financial health. Being financially healthy means having a stable income, minimized expenses, high credit rating and cash balance.

5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

Ignite Social Media

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media , it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan.

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More Trending

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

Social Media Today

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is not for them. When they do this, they’re missing an incredible opportunity to reach their audiences.

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it. The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology. Audience Intelligence

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

Ignite Social Media

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media campaigns, pausing social media promotions, and halting influencer programs in reaction to the nation-wide shut down due to the Coronavirus pandemic.

Migrating From Magento To Shopify

The Realtime Report

Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits. Image by 3D Animation Production Company from Pixabay. Shopify continues to be an innovative platform, always having new updates adaptable to business shops, making the balance of all users leaning towards its use as an e-commerce.

API 101

How TikTok's Algorithm Works - As Explained by TikTok

Social Media Today

TikTok has provided an overview of how its recommendation algorithm works, and what elements factor into its reach calculations

Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? That’s what I used to think.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

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Mike Robbins- We Are All In This Together on the #MindfulSocial

Janet Fouts

At the moment it is even more important that our teams feel safe, heard and working together isn’t it? Mike Robbin’s new book, – We’re All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging addresses core principles include fostering an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy. Listen in! About Mike.

Should Your Brand Invest in TikTok?

Ignite Social Media

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. One of the entries I was asked to judge this year for the Shorty Awards was an impressive one from Chipotle on TikTok.

How to Scale Your Social Media Presence

Socialmedia.biz

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is. Here is a look at some of these ideas.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events.

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Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it. The new normal suggests you spy on your competitors and assess how they approach their digital marketing strategies, and from there implement tactics that will generate leads from every possible channel

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Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. What is the Facebook pixel? An image that you can place on your website showing your Facebook credentials.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels? Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. Instagram via TechCrunch.

The Gig Economy, Social Media and the Future of Work

Socialmedia.biz

The gig economy is the most visible element of a shift taking place in working patterns across many industries. It’s worth taking more time to understand it as it’s likely to have a considerable impact on society and the way many people work in the future. Growth of the gig economy and social media. When the recession hit in 2008 , it saw the birth of freelancing apps, such as TaskRabbit and online storefronts like Shopify.

5 Tools to Boost Your Instagram Marketing Efforts in 2020

Social Media Today

Here are some new tools to help you step up your digital marketing efforts

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Should I Use Facebook Live or Prerecorded Video?

agora pulse

Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit of both? Live seems like the quick solution—but there’s so much more you can do with prerecorded video. Which should you choose? As someone who does both, I have some pros and cons for each.

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New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

Social Data Summit is back with a bang!

Audiense

This is a guest blog written by Rahul Jerome , founder of insight-intelligence.com , a hub that brings together cumulative wisdom of insight & research professionals, business intelligence specialists, ad planners, branding & marketing strategists with data analysts and tech providers to discuss new approaches to providing effective marketing and business insights.

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Who?s Thriving in a Remote Work Environment?

The Realtime Report

Who’s Thriving in a Remote Work Environment? A new study reveals employees’ positions within a company, living situations, and even gender have a major influence over productivity and satisfaction while working remotely. Hibob unveils the results of its latest workplace study, showing that a majority of employees feel just as productive working from home as they do in a more traditional office setting.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.

Facebook Provides New Overview of How its Ad System Works

Social Media Today

Facebook has provided a new overview of how its ad system works as part of its "Good Questions, Real Answers" series

6 Compelling Reasons to Send Your Instagram Newsfeed Post to Stories

agora pulse

You don’t have to choose between Instagram Stories and feed posts. In fact, by sharing your Instagram newsfeed posts to Stories, you can give your social media strategy a power boost. Here’s why. The sky is the limit in regards to Instagram Stories. There are interactive stickers, engaging filters, live streaming, and so many fun editing options to create fun, quirky content.