June, 2020

What is brand personality (and how to build one)

Awario

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

Brands 105

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.

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Customer Service Tips For 2020

The Realtime Report

Customer Service Tips For 2020. Working in a customer service department or running the team, is a constantly evolving job and skill which eventually provides interruption-free experience to customers of any business. If you would start searching on customer service tips, the list will be never-ending, always updating with different tools for different times.

Tips 104

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators by themselves of visit quality, they each have a weakness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Maintain Financial Health

Socialmedia.biz

Most of us work and strive to attain financial stability and cement our futures. Reaching financial freedom is an admirable life goal, and that ensures our hard work pays. To attain financial freedom, it is imperative to ensure that you improve and maintain your financial health. Being financially healthy means having a stable income, minimized expenses, high credit rating and cash balance.

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A Few Proven Techniques To Attract A Loyal Audience

The Realtime Report

A Few Proven Techniques To Attract A Loyal Audience. Are you getting along with your new business? Well, then you must have had many people showing interest in your brand, No? Do not worry; all you have to do is to review your strategies and mold them. Customers are the key to lead a brand to success or can let it stay at the bottom. Money is indeed the bloodline of business as you have to invest in selling or stocking up your inventory.

Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original Quality News Content

Social Media Today

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network

News 131

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is not for them. When they do this, they’re missing an incredible opportunity to reach their audiences.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it. The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology. Audience Intelligence

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

Ignite Social Media

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media campaigns, pausing social media promotions, and halting influencer programs in reaction to the nation-wide shut down due to the Coronavirus pandemic.

Migrating From Magento To Shopify

The Realtime Report

Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits. Image by 3D Animation Production Company from Pixabay. Shopify continues to be an innovative platform, always having new updates adaptable to business shops, making the balance of all users leaning towards its use as an e-commerce.

API 101

LinkedIn Launches New 'Support' Reaction, New Tools to Provide Assistance for Job Seekers

Social Media Today

LinkedIn has added some new tools to help people provide support and assistance to others within their professional networks

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

Types 100

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events.

Mobile 116

Mike Robbins- We Are All In This Together on the #MindfulSocial

Janet Fouts

At the moment it is even more important that our teams feel safe, heard and working together isn’t it? Mike Robbin’s new book, – We’re All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging addresses core principles include fostering an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy. Listen in! About Mike.

How to Scale Your Social Media Presence

Socialmedia.biz

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. Broadly speaking, this means different things to different companies: A start-up restaurant will scale in a different manner than a twenty-person law firm. However, there are best practices that apply no matter how big or how small your company is. Here is a look at some of these ideas.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

B2B Employee Advocacy Best Practices

Oktopost

Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. What is Employee Advocacy. Employee advocacy is the promotion of a company by its employees.

B2B 91

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

7 best Google Alerts alternatives

Awario

If you care about your online presence, you need a Google Alert alternative. This is a list of such tools

Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? That’s what I used to think.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Should Your Brand Invest in TikTok?

Ignite Social Media

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. One of the entries I was asked to judge this year for the Shorty Awards was an impressive one from Chipotle on TikTok.

The Gig Economy, Social Media and the Future of Work

Socialmedia.biz

The gig economy is the most visible element of a shift taking place in working patterns across many industries. It’s worth taking more time to understand it as it’s likely to have a considerable impact on society and the way many people work in the future. Growth of the gig economy and social media. When the recession hit in 2008 , it saw the birth of freelancing apps, such as TaskRabbit and online storefronts like Shopify.

Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels? Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. Instagram via TechCrunch.

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

Social Media Today

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager

Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it. The new normal suggests you spy on your competitors and assess how they approach their digital marketing strategies, and from there implement tactics that will generate leads from every possible channel

SEO 93

Nine Must-Have Features for Your Social Media Dashboard

agora pulse

Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn’t enough.

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.