January, 2018

What every consultant should know about social media analytics

Sherrilynne Starkie

The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

B2B 271

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results.

Tools 262

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 225

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result.

More Trending

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.

Woop woop it’s #CMAD!!

SocialFish

Community Manager Appreciation Day is here! Started in 2010 by Jeremiah Owyang, #CMAD is all about thanking the unsung heroes who nurture our online communities. CMAD is 100% grassroots organized and groups around the world plan their own events, both online and in person.

The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 171

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Simplest Way to Make Facebook Stories for Pages

agora pulse

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. They can help you reach people who haven’t seen an update from you in years. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution?

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

Social Media Week Chicago: Top Takeaways (Part 1)

Harp Interactive

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog. Social Media Marketing

Social Media and Peer-to-Peer Fundraising: 5 Predictions

SocialFish

How badly would you want a crystal ball to see into the future of fundraising trends? It seems like there’s something new every day — and in the world of peer-to-peer fundraising, that “something new” is almost always social media-related. It’s hard to know what’s coming next.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 169

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it.

Are Your Accounts Safe from Social Media Hacking?

agora pulse

As a social media manager, you have a million things to think about every day. Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading.

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years.

3 MUST READ roundups about digital and community strategy

SocialFish

The year-end is always rife with trends posts and end-of-year roundups, but here are three that really stood out for me. These are chock full of smart insights. Eleven Ingredients for Digital Success in 2018. Conference Board).

The Most Important Digital Marketing Skills in Demand Right Now

Rebekah Radice

The digital world is evolving at a rapid pace. If you want to stay ahead, you must understand the changes taking place. In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know.

Skills 160

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical.

Feed 167

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Funny Social Media Predictions for 2018

agora pulse

By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials.

Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

News 292

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

What to do about the new Facebook changes

SocialFish

Just read this on Associations Now: How Associations Can Respond to Facebook’s Changes. The social-media giant is diminishing the role of brands, including associations, in its News Feed. One content marketing pro says organizations can adapt by getting personal.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1.

Feed 165

Good Things to Post on Instagram (Besides Your Coffee Art)

agora pulse

As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

Skills 272

Find and Leverage Micro-Influencers for a PR Boost

Meltwater

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth.