Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Consultant Skills Social Media Drupal 427

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

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B2B Influencer Conversation Social Media 276

Meltwater

JANUARY 25, 2018

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

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Trends Marketing Instagram Social Media 281

Harp Interactive

JANUARY 19, 2018

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog.

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Social Media Brands Marketing 201

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Social Media

Janet Fouts

JANUARY 28, 2018

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.

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Social Media Tools Marketing Collaboration 217

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o

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Marketing Influencer SEO Adwords 181

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.

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Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it. Test and Learn: Overview. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

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Research Tools Comparison Facebook 167

The Social Media Hat

JANUARY 1, 2018

While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.

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Social Media

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. “ prioritize posts that spark conversations and meaningful interactions between people.

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Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence.

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Skills Social Media Sysomos Diagrams 334

Meltwater

JANUARY 14, 2018

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

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Social Media Brands Marketing 168

Pam Moore

JANUARY 24, 2018

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes.

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Content Training ROI Social Networking 167

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Social Media

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now in some of my accounts (though not all).

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The Social Media Hat

JANUARY 8, 2018

Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.

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Eventful How To Advertising Facebook 167

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the past.

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Social Media Consultant YouTube Instagram 156

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Of course, no matter how talented, few people can always write effortlessly.

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Social Media Journal Crowdsourcing Skills 321

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Social Media

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. A hacked account can cause massive embarrassment to your brand, lose you followers, get you banned from networks, and even land you in legal trouble.

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Social Media Social Media Management Policies Reputation 144

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.

Facebook 164

Facebook Training Template Templates 164

Jon Loomer

JANUARY 24, 2018

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting. In order to have this consistent, dependable success, you need to graduate beyond interests, which is best for top-of-the-funnel targeting.

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Facebook Eventful Advertising Aggregator 167

The Social Media Hat

JANUARY 29, 2018

Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.

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Social Media

Ignite Social Media

JANUARY 17, 2018

If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to keep in mind when creating a social content strategy from scratch, or refreshing one that already exists, to make sure your hard work works for your brand.

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Strategy Content Collaboration Social Media 137

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities. Usually, the issue is a lack of strategy.

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Consultant Social Media Curata Sysomos 309

agora pulse

JANUARY 16, 2018

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. They can help you reach people who haven’t seen an update from you in years. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution? Have you noticed that stories feature both on mobile and desktop? I bet you’ve watched at least some stories from pages as well as friends by now.

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Facebook Real Estate Instagram Mobile 130

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” “Since there’s more public content than posts from your friends and family

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Facebook Marketing Discount Authentication 125

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Social Media

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

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Feed Feedly News Facebook 166

The Social Media Hat

JANUARY 15, 2018

If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.

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Ignite Social Media

JANUARY 25, 2018

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can wear multiple hats, including a large range of both strategic and executional tasks. Since we’ve both observed and worked with a variety of in-house marketers, we’ve compiled three realities that should be considered when choosing to staff

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Social Media Marketing Resources Trends 134

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

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Oktopost

JANUARY 30, 2018

How do you align your B2B marketing approach with the shifting technological landscape? Do you embrace new tools and trends? Or do you sit back, waiting to see how these developments play out, while your competitors dive in head first? At the rate of change we’re seeing today, being an early adopter can keep you […].

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