January, 2018

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results.

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5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

B2B 271

What every consultant should know about social media analytics

Sherrilynne Starkie

The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Woop woop it’s #CMAD!!

SocialFish

Community Manager Appreciation Day is here! Started in 2010 by Jeremiah Owyang, #CMAD is all about thanking the unsung heroes who nurture our online communities. CMAD is 100% grassroots organized and groups around the world plan their own events, both online and in person.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

Skills 239

Do You Read Blogs in 2018?

Ari Herzog

This is my first blog post of 2018. Are you still reading blogs? If so, who writes them and what are they about? I started blogging in 2004; and I launched this blog in 2007. Here’s a look back at why I did it. During the years, I strived to publish articles several times a week.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 149

Facebook Ads for PHCE Residential Service Providers: Why They Work Well, and How You Can Make Them Work Even Better

Small Business Mavericks

It’s literally a portal to the largest collection of prospects on the planet. Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users.

Social Media and Peer-to-Peer Fundraising: 5 Predictions

SocialFish

How badly would you want a crystal ball to see into the future of fundraising trends? It seems like there’s something new every day — and in the world of peer-to-peer fundraising, that “something new” is almost always social media-related. It’s hard to know what’s coming next.

Social Media Week Chicago: Top Takeaways (Part 1)

Harp Interactive

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog. Social Media Marketing

A World Gone Social

Learn how companies must adapt to survive.

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

20 Top Social Media Tools to Try in 2018

Buffer Social

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

Tools 114

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 114

The Simplest Way to Make Facebook Stories for Pages

agora pulse

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. They can help you reach people who haven’t seen an update from you in years. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 MUST READ roundups about digital and community strategy

SocialFish

The year-end is always rife with trends posts and end-of-year roundups, but here are three that really stood out for me. These are chock full of smart insights. Eleven Ingredients for Digital Success in 2018. Conference Board).

The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Most Important Digital Marketing Skills in Demand Right Now

Rebekah Radice

The digital world is evolving at a rapid pace. If you want to stay ahead, you must understand the changes taking place. In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know.

Skills 109

Are Your Accounts Safe from Social Media Hacking?

agora pulse

As a social media manager, you have a million things to think about every day. Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading.

What to do about the new Facebook changes

SocialFish

Just read this on Associations Now: How Associations Can Respond to Facebook’s Changes. The social-media giant is diminishing the role of brands, including associations, in its News Feed. One content marketing pro says organizations can adapt by getting personal.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

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Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

Buffer Social

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost?

5 Awesome Instagram Story Tools to Make Stories like a Pro

Socially Sorted

If you’re looking for Instagram Story Tools then look no further. In this post we share 7 Awesome Instagram Story tools to Make Stories like a Pro. Instagram Stories are hot in 2018. Everyone is talking about how important it is to include them in your social media strategy. // Read More.

5 Funny Social Media Predictions for 2018

agora pulse

By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.