January, 2018

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

B2B 84

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results.

Tips 76

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result.

SEO 61

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

Tips 66

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. Writing A foundational skill required to convey ideas, persuade and build influence. Articles, website content, social media updates, email campaigns.

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Social Media and Peer-to-Peer Fundraising: 5 Predictions

SocialFish

How badly would you want a crystal ball to see into the future of fundraising trends? It seems like there’s something new every day — and in the world of peer-to-peer fundraising, that “something new” is almost always social media-related. It’s hard to know what’s coming next.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical.

Feed 24

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

Pixlee Selected as Shopify Plus Technology Partner for User-Generated Content

Pixlee

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. SAN FRANCISCO , Dec. 21, 2017 /PRNewswire-iReach/ — Pixlee , the leading user-generated content (UGC) marketing platform, today announced that it has been selected to join the Shopify Plus Technology Partner Program. User-generated content is a core part today’s online shopping experience.

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Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

A World Gone Social

Learn how companies must adapt to survive.

How I’m using social media to find a job.

Koka Sexton

It was just before the Christmas holiday when I starting hearing the rumors. Something was happening at Hootsuite and there. The post How I’m using social media to find a job. appeared first on Koka Sexton.

What to do about the new Facebook changes

SocialFish

Just read this on Associations Now: How Associations Can Respond to Facebook’s Changes. The social-media giant is diminishing the role of brands, including associations, in its News Feed. One content marketing pro says organizations can adapt by getting personal.

5 Awesome Instagram Story Tools to Make Stories like a Pro

Socially Sorted

If you’re looking for Instagram Story Tools then look no further. In this post we share 7 Awesome Instagram Story tools to Make Stories like a Pro. Instagram Stories are hot in 2018. Everyone is talking about how important it is to include them in your social media strategy. // Read More.

20 Top Social Media Tools to Try in 2018

Buffer Social

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.

Price 23

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Feed 22

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years.

3 MUST READ roundups about digital and community strategy

SocialFish

The year-end is always rife with trends posts and end-of-year roundups, but here are three that really stood out for me. These are chock full of smart insights. Eleven Ingredients for Digital Success in 2018. Conference Board).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1.

Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Do You Read Blogs in 2018?

Ari Herzog

This is my first blog post of 2018. Are you still reading blogs? If so, who writes them and what are they about? I started blogging in 2004; and I launched this blog in 2007. Here’s a look back at why I did it. During the years, I strived to publish articles several times a week.

News 21

Woop woop it’s #CMAD!!

SocialFish

Community Manager Appreciation Day is here! Started in 2010 by Jeremiah Owyang, #CMAD is all about thanking the unsung heroes who nurture our online communities. CMAD is 100% grassroots organized and groups around the world plan their own events, both online and in person.

How To Build A Successful Facebook Ads Funnel

Devumi

Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from [ ] The post How To Build A Successful Facebook Ads Funnel appeared first on Search Engine People Blog.

Buy 20

What Facebook’s Latest Announcement Really Means For You

Jenn's Trend

So, it turns out the world collectively panicked and freaked out last week, when Mark Zuckerberg announced changes to the Facebook algorithm. Yup, they were screaming it from the roof tops, blasting social media, going live on camera, and pretty much any other means they could use to alert us all to the impending “Facebook […]. The post What Facebook’s Latest Announcement Really Means For You appeared first on Jenn's Trends.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.