Wed.Aug 30, 2023

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How Advantage+ Audience Works

Jon Loomer

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.

Cost 185
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TikTok Outlines Enhanced Transparency Measures, in Compliance with EU DSA Regulations

Social Media Today

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Data 190
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Why Direct Messages are So Valuable on Instagram

Jenn's Trends

Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!

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New Report Provides Insights into How to Drive Customer Loyalty Amid Connective Shifts

Social Media Today

The report looks at what consumers expect from brands, and how to drive enhanced loyalty.

Loyalty 190
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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There Will Always Be an Excuse

Jon Loomer

Whether you’re getting started with videos or taking some other important action, there will always be limitless reasons why YOU CAN’T. At first, your microphone isn’t good enough. Then you get a microphone, and there are too many noisy distractions. The air conditioning or furnace keeps pumping on. Your kids keep running up and down the stairs.

Buy 103
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TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

Social Media Today

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Data 161

More Trending

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YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options

Social Media Today

YouTube will now let more creators access monetization tools in the app.

YouTube 199
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X Lifts Ban On Political Ads

Forbes Social Media

This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.

Company 112
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TikTok’s AR Effect House Comes Out of Beta Mode, Expanding Creator Opportunities

Social Media Today

TikTok's Effect House is a key link to the evolving opportunities of AR.

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What is Lemon8? TikTok’s Sister App Explained

Hootsuite

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok’s AR Effect House Comes Out of Beta Mode

Social Media Today

TikTok's Effect House is a key link to the evolving opportunities of AR.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.

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New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

Social Media Today

The report looks at what consumers expect from brands, and how to drive enhanced loyalty.

Loyalty 162
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XHiring: Twitter Takes LinkedIn’s Core Feature

Keyhole.co

XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone a complete transformation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Threads Continues to Add More Elements as it Seeks to Capitalize on Early Interest

Social Media Today

Has the opportunity for Threads already passed?

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Top 5 Instagram Post Schedulers In 2023 And How To Choose One

Keyhole.co

In the last decade, Instagram has become more than a photo-sharing platform. With 1.21 billion monthly active users , the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase. In short, a thriving Instagram presence is a must for building business awareness today.

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Can Threads Still Capitalize on Early Interest?

Social Media Today

Has the opportunity for Threads already passed?

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AI Models Playing Telephone May Lead To Model Collapse

WebInKnow

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called “ model collapse ”.

Study 57
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options

Social Media Today

YouTube will now let more creators access monetization tools in the app.

YouTube 167
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7 Tips for Busy Bloggers on Finding Time to Blog

ProBlogger

The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other

Blogger 49
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Instagram’s Testing 3-Minute and 10-Minute Reels Uploads

Social Media Today

Wow, what a surprise this is.

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Why Your iPhone Is Not Receiving Texts and How to Fix It

Tweaklibrary

Have you ever missed an important text message because your iPhone didn’t notify you? Or have you ever wondered why your friends or family didn’t reply to your texts, only to find out later that they never received them? If you have experienced these frustrating situations, you are not alone. Many iPhone users have reported problems with not receiving texts from other devices, especially Android phones.

iPhone 21
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram’s Testing 3-Minute and 10-Minute Reels Uploads

Social Media Today

Wow, what a surprise this is.

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Social media employee training: A playbook to get everyone involved in extending your brand

Sprout Social

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.

Training 114