Thu.May 19, 2011

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4%

Community: the simplest, concisest, most elegant definition


My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. It happens around common interests.

Trending Sources

You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs.

What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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It's Not About The Technology

Twist Image

Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our world.

Fetching Friday – Resources Mashup & Camera Battles


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup.

It's A Great Icebreaker

Twist Image

How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted ), the value of Twitter , Facebook and other Social Media platforms in building true relationships is brewing up all over again.

Are You Keeping Up with the Digital Journalists?

Proactive Report

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Assumptive Close of Facebook App Registrations

Direct Marketing Observations

There needs to be a better way. I wanted to download a report that was on Scribd but I needed to Login/Signup. My options? Use Facebook or standard email addy. But upon further investigation of signing up via Facebook, I see that Scribd will access the following data below.

Guidelines for Successful Targeting Through Social Media


Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles.

Listen to Welcome to the Fifth Estate for Free

Geoff Livingston

Image by DeclanTM. As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed.

Local Search: The Wave Of The Future

Small Business Mavericks

You may be tired of hearing about it by now, but the predictions have been made. The future of search is local. A new study indicates this to be the case. Now, the question remains: What does it mean when they say that local search ad revenue is climbing? In a nutshell, it means that Google is going to make a lot more money. And Bing will make a little bit, too. But for local small businesses, it also means that search ads will be a primary online marketing channel. Are you surprised by that?

A World Gone Social

Learn how companies must adapt to survive.

Seven Fun Facts About The Internet You Probably Didn't Know | PWB.

PWB Marketing Blog


Information overload and failure filter are false problems

The Way of the Web

Apple 13

On having an entrepreneurial state of mind.


In my research for the book I’m currently writing with Jamie Notter on “humanizing&# your organization, I’ve somehow managed to slip in a whole bunch of quick reads on the topic of being entrepreneurial.

Question: Why Do My Clients Unsubscribe from My Email Marketing?

Social Email Marketing

Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason. You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client. Do they value your business. Email marketing customer engagement in email email marketing relationship marketing relvevance

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Tweaks that Helped Double My Blog Traffic Almost Overnight


This guest post is by Onibalusi Bamidele of Like you, I really love to get traffic to my blog, and I’ll do anything just to make sure my traffic increases. Recently, I made several changes to my blog that doubled my traffic almost overnight. The tips I’m about to give you won’t cost you thousands of dollars—in fact, implementing these tips won’t cost you a cent. And they can easily be implemented by any blogger in any niche. Capitalizing on my bio.

Tips 11

The Parables of Business

Jeff Esposito

Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and hard cover, mostly of the business variety. Unfortunately the authors I read today often miss that “it” that I loved reading in college.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Dog Joys of pet ownership Pet