Thu.May 19, 2011

Trending Sources

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. That was it. My Philosophy.

Social Media for Executives

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash&# at Counselors Academy on Sunday. I actually yelled at her from the audience. Neither here nor there. This week there isn’t a question but there IS a video! But it’s not a dreadful PowerPoint presentation with me droning on forever.

Community: the simplest, concisest, most elegant definition


My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. It happens around common interests. It’s made of three types of people. People that makes things happen. People that know what’s happening.

Three Elements Of A Social Strategy

Spin Sucks

Joseph Knecht is the managing director of Vipa Solutions , a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. Placement. Process. Let’s explore each.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How Video Can Replace Student Textbooks

Ari Herzog

Photo credit: dave. This Feature Friday article is written by Charles Sipe. The recent documentary Waiting for Superman paints a bleak picture of the US education system that is falling behind other developed countries and failing to provide the high skilled workers that are needed to drive innovation and compete with the rest of the world. Flip the Status Quo Upside Down. In fact, an.

Tag Brands in Your Facebook Photos

The Social Media Incubator

Taking a photo to post on Facebook? Say “( Kraft ) cheese!&#. Facebook recently announced the capability for users to tag brands in photos that are posted onto the site. This means that if you take a picture of your friend running in a marathon, you can tag the Nike swoosh symbol on his or her shorts. “For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos. We’re looking to expand this functionality to more Page categories over time,&# posted Facebook. Read more details. Is it advertising overload from a bombardment of brands?

ROI 30

It's Not About The Technology

Twist Image

Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our world. Beyond that, think about how mobile and touch is now giving even more people access. It's not what you think. It's not. It is inspiring. amit sood. google.

Fetching Friday – Resources Mashup & Camera Battles


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Making Money Online / Marketing / Online Business. Here’s how!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

It's A Great Icebreaker

Twist Image

How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted ), the value of Twitter , Facebook and other Social Media platforms in building true relationships is brewing up all over again. Take these three different perspectives from the newspaper on the topic: Best Wishes Turn Middling. The Twitter Trap. Does Facebook Help or Hinder Offline Friendships? It's not that big of a deal. Think about it this way.

Guidelines for Successful Targeting Through Social Media


Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. attract? engage?

Are You Keeping Up with the Digital Journalists?

Proactive Report

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional newsrooms. You be the judge.

Listen to Welcome to the Fifth Estate for Free

Geoff Livingston

Image by DeclanTM. As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little hiccups. This is not a professional audiobook reading!

A World Gone Social

Learn how companies must adapt to survive.

Social Media and Inbound in B2B Marketing: Evolutions and Challenges


According to a survey by BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area. B2B social media marketing (obviously) is on the rise as well.

B2B 29

The Assumptive Close of Facebook App Registrations

Direct Marketing Observations

There needs to be a better way. I wanted to download a report that was on Scribd but I needed to Login/Signup. My options? Use Facebook or standard email addy. But upon further investigation of signing up via Facebook, I see that Scribd will access the following data below. It seems a little bit excessive don’t you think? This just isn’t it. Am I wrong? Facebook

Local Search: The Wave Of The Future

Small Business Mavericks

You may be tired of hearing about it by now, but the predictions have been made. The future of search is local. A new study indicates this to be the case. Now, the question remains: What does it mean when they say that local search ad revenue is climbing? In a nutshell, it means that Google is going to make a lot more money. And Bing will make a little bit, too. But for local small businesses, it also means that search ads will be a primary online marketing channel. Are you surprised by that? Figures show that by 2015, local search ad revenue will hit $8.23 billion. Surprise, surprise.

On having an entrepreneurial state of mind.


In my research for the book I’m currently writing with Jamie Notter on “humanizing&# your organization, I’ve somehow managed to slip in a whole bunch of quick reads on the topic of being entrepreneurial. Imagine if your 100-year old organization was a startup. What about it would matter? What if each individual person in your organization thought like an entrepreneur?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Seven Fun Facts About The Internet You Probably Didn't Know | PWB.

PWB Marketing Blog


Information overload and failure filter are false problems

The Way of the Web

The concept of information overload has received a lot of debate, and I completely agree with Clay Shirky that it’s actually ‘filter failure’ which is causing our current obsession with the problems of keeping up with the influx of content which is published and digitally accessible at a far greater rate than any time in human history. That’s all changed.

Apple 13

3 Tweaks that Helped Double My Blog Traffic Almost Overnight


This guest post is by Onibalusi Bamidele of Like you, I really love to get traffic to my blog, and I’ll do anything just to make sure my traffic increases. Recently, I made several changes to my blog that doubled my traffic almost overnight. The tips I’m about to give you won’t cost you thousands of dollars—in fact, implementing these tips won’t cost you a cent. And they can easily be implemented by any blogger in any niche. Capitalizing on my bio. By making use of these factors, you can easily boost your traffic. Changing my homepage’s title.

Tips 11

Question: Why Do My Clients Unsubscribe from My Email Marketing?

Social Email Marketing

Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason. You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client. Do they value your business. Email marketing customer engagement in email email marketing relationship marketing relvevance

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Parables of Business

Jeff Esposito

Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft and hard cover, mostly of the business variety. Unfortunately the authors I read today often miss that “it” that I loved reading in college. Sure I tell myself that these books aren’t fiction so the data and concepts are more important than the “it.”. Curious as to what the “it” is?

4 'Share' Button Tips - Choosing the best buttons for the job.

The New Strategist

There are as many types of ‘Share’ buttons as there are Social Media sites, so how do you pick the right ones for your site and avoid the clutter? There’s no denying that you need to have share buttons on your site or blog. They are an absolutely essential feature, and are crucial for anyone who wants to encourage sharing of content in an easy way that’s familiar to your users/readers.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Dog Joys of pet ownership Pet