Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 106

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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SMS Strategy Marketing How To 108

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. He’s building an AI tool for writing and collecting his first set of users with a discount. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. Tim Hanson is doing the same.

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SEO Social Media Strategy Hashtag 157

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 137

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Lidl hyper-underestimates impact of social network marketing.

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Hashtag Campaign Case Study Banking 147

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 107

Socialmedia.biz

JANUARY 12, 2020

As a dentist, here’s the biggest marketing challenge you have at hand: You’re not going to have the same people visiting more than once or twice in a year unless they require an emergency procedure. You can encourage your patients to share their experience on your social media page, in exchange for exclusive discount or benefits.

Social Media 113

Social Media Marketing Hashtag Discount 113

Postcron

DECEMBER 20, 2022

Doesn’t matter if you’re aiming to boost your sales with a holiday discount, to increase engagement on your social networks, or even enjoy the opportunity to release a new product or feature, your goals should always be S pecific, M easurable, A chievable, R elevant, and T ime-bound ( S.M.A.R.T! It’s also important to be creative.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Content Brands Findability Marketing 124

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021. Use Relevant Hashtags.

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Small Business Instagram Strategy Marketing 92

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

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Instagram Strategy Marketing Hashtag 52

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

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Brands Airlines Hashtag Influencer 159

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Many brands often announce their latest product launches and promotional discounts via stories.

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Strategy Content How To Marketing 117

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Keyhole.co

APRIL 25, 2023

Instagram posts typically feature several hashtags. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter, and Instagram. Instagram posts are evergreen. Start your free Keyhole trial to get started.

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Instagram Curation Feed Feedly 116

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 135

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 89

Marketing How To Authentication Discount 89

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

agora pulse

OCTOBER 8, 2020

Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Use hashtags for visibility and conversion. Make a list of: Hashtags related directly to your brand. Product-specific hashtags. Stay on brand.

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Instagram How To Hashtag Guidelines 179

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 3 Host Contests and Offer Discounts.

Instagram 98

Instagram Tips Discount UGC 98

agora pulse

OCTOBER 10, 2019

I’m excited about holiday marketing , too. Here are some must-see stats for holiday marketing: Over 40% percent of users start online shopping before Halloween. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Instagram Holiday Marketing Hack.

Instagram 91

Instagram Hashtag Discount Retail 91

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. Track your brand hashtags on Keyhole for UGC content 3.

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Campaign Social Media Marketing Metrics 52

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Include a discount code and call to action in your Story, along with a link sticker so that viewers can shop with your code right from your Story. Consider a birthday product drop or discount to reward those following along.

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Instagram Engagement Brands Avatar 127

Twenty4 Social

NOVEMBER 9, 2020

In this Livestream, we’re going to take a close look at social media marketing secrets and the impact social media is having for businesses today. I want to assure you that you are in the right place if you are a business owner using social media or thinking of starting a business and using social media to market yourself.

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Social Media Marketing Template Templates 98

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Hashtag How To Nielsen Social Networking 40

agora pulse

OCTOBER 10, 2019

I’m excited about holiday marketing , too. Here are some must-see stats for holiday marketing: Over 4 0% percent of users start online shopping before Halloween. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

Instagram 90

Instagram Tips Hashtag Discount 90

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110

Small Business Mavericks

JULY 7, 2012

Don’t sweat it if you have been marketing yourself online and not been using Twitter. There are good solid reasons to use Twitter for marketing and it’s never too late to get started. Here are 5 solid reasons to include Twitter in your online marketing efforts. Twitter now uses autocomplete.

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Twitter Marketing Discount Hashtag 93