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Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Then vote – and if you really want one to win, you can vote once per day via desktop, and also once per day via mobile/tablet. The brand asked for entries from Oct.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

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Writer’s Block, Content Teams and Other Content Marketing News

Writtent Blog

Transform Your Team into Epic Content Creators: 6 Steps. Reliable tips on inspirational content creation, content curation, crowdsourcing ideas and resolving other writer’s block problems are provided. You might have heard a lot about the need to involve your employees in content creation but most likely you still feel puzzled.

News 80
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. Then, they are continually rewarded as they watch project teams bring the idea to fruition. Even so, interest continues to grow as technology improves.

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Turning Branded Contests Into Branded Content

Twist Image

This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Us Marketers may have become a little gun-shy since 2006 when Chevy teamed up with the hit reality television series, The Apprentice , to launch its Chevy Tahoe SUV.

Brands 97
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Your customer journey shows those folks often using their mobile to order groceries early in the week. Your tactics here would be to: Find a chatbot that works for you (Heyday, for example, integrates directly with your human team). And check in with your customer service team. Implement it onto your site. And launch!

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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

The teams use experimental sensor-based data reporting techniques to capture hard-to-access residential temperature data with the help of a crew of community-based citizen scientists acting as “ambassadors” to the storied neighborhood. Android users can participate in ISeeChange investigations on their phones via the mobile website.