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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. Wait… This isn’t new, right?

CPM 206
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM. CPM $70.82

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. The true value of a Facebook fan is Zero until you can monetize them.

CPM 276
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. Posting cadence refers to the rhythm of your content schedule. This was started by Facebook as a way to resurface content you’ve already seen when it gets new engagement. What does CPC mean?

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Best Practices for 2017 Social Media Buying

Ignite Social Media

Most recently, Facebook rolled out canvas ads while Pinterest officially launched interest-based targeting. By this, we are referring mainly to custom audiences. For instance, Facebook uses ad recall as a metric for brand awareness objectives ads and view time for canvas ads. Don’t Forget to Customize. So, there it is.

Buy 127
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114