How Competition Impacts Facebook Ads Costs
Jon Loomer
SEPTEMBER 30, 2021
This only refers to the cost to be shown, of course, and not whether your ads are attracting your desired actions. Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). But in Week 1, CPM was $10; in Week 2, it was $20. Impact of Competition.
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