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Difficult Decisions in Difficult Times

Jon Loomer

I understand that marketing and education are likely low on the priority list when a business is losing money. That should result in a lower cost to reach people (CPM). It may even result in a lower cost per click (CPC). Maybe it’s building your email list or driving traffic or engagement.

CPM 202
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Is Facebook advertising worth it?

Sherrilynne Starkie

A basic one uses a company’s own CRM, POS or mailing lists. Another option is the CPM (cost per thousand impressions) payment type. These tend to be lower in cost than CPC so work well with awareness objectives. This is the most basic audience format, and when it dovetails with known customer personas can be highly effective.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dive in below for a full list and definitions of available TikTok analytics. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. TikTok Analytics Defined.

Analytics 154
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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. You can see the full list of countries and their Facebook advertising costs here. Posterous: 3.9 New Zealand.

Cost 142
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Like the other metrics on this list, virality rate goes beneath the surface. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time.

Metrics 112
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Facebook Account Optimization and Organization Techniques

Jon Loomer

To put these ground rules into practice, I developed a straightforward list of DAILY-WEEKLY-MONTHLY optimization metrics that I think work well, regardless of account size. I use this system for all my ad accounts, with each one utilizing a daily, weekly, and monthly list to identify further optimization areas. Is my CPC going up/down?

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Best Practices for 2017 Social Media Buying

Ignite Social Media

If you have an email list or phone numbers, you can match it against social media profiles and target accordingly. While it’s important to look at standard media metrics such as CPC, CTR, CPV and CPM, it’s also a good time to look at new metrics or work on developing your own using ratios or percentages.

Buy 127