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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Like the other metrics on this list, virality rate goes beneath the surface. Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM).

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). There are 2 basic types of ads: Display ads and Social ads.

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Social Media Marketing Guide: Facebook

Little Web Giants

Prior to doing the social media quiz, I made detailed notes on the largest social networks and listed facts and figures about all of them. Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link].

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Social Media Marketing Guide: Facebook

Little Web Giants

Prior to doing the social media quiz, I made detailed notes on the largest social networks and listed facts and figures about all of them. Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link].

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Social Media Marketing Guide: LinkedIn

Little Web Giants

Individuals create profiles that list their professional achievements. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. CPC/CPM Advertising. LinkedIn’s ads can either be charged per click (CPC) or per 1,000 impressions (CPM).

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Social Media Marketing Guide: LinkedIn

Little Web Giants

Individuals create profiles that list their professional achievements. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. CPC/CPM Advertising. LinkedIn’s ads can either be charged per click (CPC) or per 1,000 impressions (CPM).

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Social Media Marketing Guide: LinkedIn

Little Web Giants

Individuals create profiles that list their professional achievements. A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. CPC/CPM Advertising. LinkedIn’s ads can either be charged per click (CPC) or per 1,000 impressions (CPM).