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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder.

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Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

SEMRush.com is a keyword research tool that goes well beyond just providing a list of keywords to target for an online marketing campaign. Once on the SEMRush.com website, at the very top there is a red toolbar with the words “Enter domain, keyword, or url” where you can do just that. The interface for this site is very simple to use.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Like the other metrics on this list, virality rate goes beneath the surface. Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. It’s about more than just likes. “A

Metrics 112
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How to do keyword research for SEO and beyond

Sprout Social

Let’s take a look at the basic steps to conduct keyword research: 1: Make a list of relevant topics. The process starts with a rough list of topics that are relevant to your business. Now build a more robust keyword list by typing those topics into Google and listing down the suggestions. 4: Filter your keyword list.

Research 103
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Best Free SEO Tip for 2016

Kikolani

But I do love my job, and in years, working with eCommerce businesses, dancing around the Pareto principle, and falling asleep in the middle of 15k+ list of keywords, I’ve devised some effective strategies organically boosting SEO. The reason I’m using this tool is because it can analyze and compare URLs like they were domains.

SEO 60
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Best Free SEO Tip for 2016

Kikolani

But I do love my job, and in years, working with eCommerce businesses, dancing around the Pareto principle, and falling asleep in the middle of 15k+ list of keywords, I’ve devised some effective strategies organically boosting SEO. The reason I’m using this tool is because it can analyze and compare URLs like they were domains.

SEO 60
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SEO Tool Review: LXR Marketplace

Bill Hartzer

URL Auditor gives you the ability to check one or several links from your website to make sure they are working. This can be very useful if you need to make a list of every long tail keyword phrase possible, and you wish to avoid hand typing every possible combination. You just copy and paste the links into the box on the webpage. •

SEO 95