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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: cpc, organic_social. Head to the Google Analytics Campaign URL builder.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112
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How to do keyword research for SEO and beyond

Sprout Social

For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. In addition, you can use branded keywords to conduct social media searches and find out what people are saying about your brand. Social media marketing. The basics.

Research 102
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Lookalike Audiences.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Backlink History – Our Backlink History tool allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs. Majestic Million – The top one Million Domains* on the internet – listed by TLD and updated frequently. Social Media Monitoring.

SEO 167
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The Complete Beginner’s Guide to Quora Ads

agora pulse

Then click on the blue button “Continue” and Quora will feed you with a list of topic ideas. Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Or you can start conservatively from $1 CPC. Landing page URL. Display URL. Excluded locations. Excluded questions.

Adwords 133
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Lookalike Audiences.