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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%). CPM) or sales ($2.39

Research 257
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM. CPM $70.82

YouTube 94
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

It doesn’t matter whether it’s website visitors, page engagement, or your email list. The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. We’re usually talking about a few thousand people — or at least under 100,000.

CPM 206
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Difficult Decisions in Difficult Times

Jon Loomer

I understand that marketing and education are likely low on the priority list when a business is losing money. That should result in a lower cost to reach people (CPM). Maybe it’s building your email list or driving traffic or engagement. If so, bringing down prices may be on the table. What can I do to help them?

CPM 200
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Is Facebook advertising worth it?

Sherrilynne Starkie

A basic one uses a company’s own CRM, POS or mailing lists. Another option is the CPM (cost per thousand impressions) payment type. This is the most basic audience format, and when it dovetails with known customer personas can be highly effective. Then, specific ads are served depending on where visitors are in the sales funnel.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. To access CAPI partner instructions, your developer will need to visit Facebook Events Manager, select settings, and choose from a list of partners.

API 155
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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. The CPM you should expect from a normal, decently targeted Facebook buy is estimated at $3… and you’re at $363. That means you just spent $800,000 to get 22,000 impressions from 1 post on each channel. million impressions.

Buy 122