Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
MAY 5, 2015
Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Clicks (CPC). Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Impressions (CPM).