Jon Loomer

MAY 23, 2023

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 166

Metrics CPM Advertising CPC 166

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Increased Priority on Private Messaging and Facebook Groups.

Trends 146

Trends Facebook CPC CPM 146

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. Average cost per click (CPC). Average frequency for delivery of Facebook ads. Average exposure rate for delivery of Facebook ads. The maximum recommended bids for Facebook ads.

Cost 191

Cost CPC CPM Advertising 191

Jon Loomer

AUGUST 3, 2022

This also applies to CPC (All) and CTR (All). While links away from Facebook are included in these clicks, it can also include clicks to open other experiences within the ad, like click-to-call, click-to-message, lead forms, playable experiences, and more. But, of course, opt-outs do not apply to activity on the Facebook platform.

CPC 199

CPC Metrics Advertising URL 199

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Facebook even offers split testing to simplify this process for marketers.

Strategy 142

Strategy Facebook CPC How To 142

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. Reddit Has Recently Switched to Primarily CPC Pricing.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 129

Metrics Video Brands Facebook 129

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Facebook 111

Facebook CPC Marketing Advertising 111

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

Template 59

Template Templates Analytics Report 59

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

Social Media 175

Social Media CPM CPC Sample 175

Firebelly

FEBRUARY 2, 2011

In Facebook for Business Tip #2: Promote Your Page Offline , I discussed the importance of promoting your Facebook page in various ways offline. This week, the focus is on promoting your Facebook page on Facebook – via Facebook Ads. Two fantastic Facebook Ads resources: 1. Facebook Ads Help Center.

Tips 181

Tips CPC Facebook Guidelines 181

Jon Loomer

NOVEMBER 6, 2018

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Is my CPC going up/down? Definitions.

Organization 165

Organization CPA Facebook CPM 165

Ignite Social Media

JANUARY 8, 2024

What does CPC mean? CPC stands for Cost Per Click. This was started by Facebook as a way to resurface content you’ve already seen when it gets new engagement. It’s the price you pay when someone clicks on your ad. It’s a very common metric for paid social advertising. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

MARCH 26, 2020

As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. There are plenty of theories about the state of Facebook advertising right now. It may even result in a lower cost per click (CPC). Should You Change Your Pricing?

CPC 200

CPC CPM Price Advertising 200

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 122

Facebook How To Metrics Hashtag 122

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

The Realtime Report

JULY 6, 2012

Facebook: 901 million monthly active users. via Facebook. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Here are the top 10 most-expensive Facebook advertising markets: #.

Cost 142

Cost Social Networking CPC CPM 142

Jon Loomer

JANUARY 17, 2024

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Facebook is absolutely flooded with DM scams, review spam, and other scams right now. They uncover issues with low quality when when costs and volume are good. They know that conversions can fall into 1-day view, 1-day click, 7-day click, and even 28-day click.

Advertising 189

Advertising API Skills CPM 189

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 106

List Guidelines Facebook CPC 106

Jon Loomer

JANUARY 19, 2017

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Cost per Add Payment Info (Facebook Pixel). Cost per Add to Cart (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108

ROI CPC eBook URL 108

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform 224

Platform Facebook CPC CPM 224

agora pulse

JUNE 14, 2016

If you’re a social media marketer, you know you have to run Facebook ads. I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time! Well, it turns out that when you target Facebook ads to fans, you get 700% more click throughs.

CPI 60

CPI CPC Facebook Cost 60

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download. Let us know in the comments!

Social Media 63

Social Media Tools CPC Facebook 63

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 152

Campaign CPM Facebook CPC 152

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. It is time to figure out where these apps play in your strategy, particularly Facebook Messenger.

Strategy 133

Strategy Social Media CPC Influencer 133

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. Why Facebook Ads are a lot like dating.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Ignite Social Media

MAY 6, 2020

Over the last few years, thousands of pop up brands have flooded Instagram, Facebook and other social platforms selling low-quality products, often with month-long shipping times. At first, it worked well, but over time people realized the scam and CPC went up as general distrust of unknown brands increased. Brand Trust.

ROI 154

ROI Marketing CPC Retail 154

Hootsuite

OCTOBER 28, 2019

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., traffic from a Facebook post vs. traffic from an organic Google search). Cost-Per-Click (CPC). Instead, look to your CPC.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Here’s how you can direct your efforts for maximum reach and visibility: 1. You’ll be able to see what format, hook, CTA, posting time and visuals are working for you and what’s not.

SEO 154

SEO Social Media Strategy Hashtag 154

Jon Loomer

AUGUST 21, 2023

You aren’t obsessed with CTR and CPC. It’s one of the few guarantees in life. What will your client do then? You’re valuable because you know what metrics to monitor. You care most about your Cost Per Desired Action, and you know how to troubleshoot when your costs go up.

CPC 143

CPC Advertising Campaign Eventful 143

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Choose a platform that is secure and is easy to use.

ROI 269

ROI Social Media CSR Knowledge Base 269

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *.

CPC 126

CPC CPM Facebook Cost 126

Jon Loomer

MARCH 8, 2023

One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. One interesting difference is that the CTR for the Quality Visitors optimization was actually better than the Landing Page Views optimization. I have doubts that this is meaningful but still interesting. The Cost Per Link Click went up 3-4 times.

Eventful 195

Eventful Newsletter CPM CPC 195