Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If you cut that CPM down to $25, your Cost Per Desired Action would be $5, right?
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