Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

Education 172

Education Examples UGC Content 172

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 87

UGC Film How To Skills 87

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

Social Media 105

Social Media UGC Marketing Discount 105

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143

Trends Social Media UGC Authentication 143

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Social Media 105

Social Media UGC Policies Guidelines 105

agora pulse

SEPTEMBER 29, 2020

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? Instagram is an outstanding social media marketing platform. There are so many great features like Stories and shoppable posts that it’s like a giant social media goldmine.

Instagram 140

Instagram Social Media Tools UGC 140

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

Template 106

Template Templates Social Media Diagrams 106

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Learn how to generate and nurture leads and win business using social media.

Banking 105

Banking Social Media Tips HootSuite 105

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. Brands have got to listen, TikTok is staying.

Strategy 177

Strategy Marketing Banking Influencer 177

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. How much value do you currently place on your organic content strategy? A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

Organization 189

Organization Social Media Content Analysis 189

agora pulse

MAY 15, 2020

As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Of course, you would never spam your social media followers on purpose.

Social Media 132

Social Media Hashtag UGC Authentication 132

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

agora pulse

SEPTEMBER 9, 2020

Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign?

Campaign 147

Campaign Social Media UGC Metrics 147

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

agora pulse

MARCH 10, 2020

This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Are you getting the most out of your Instagram marketing? Are you getting the most out of your Instagram marketing? .

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. Thankfully, even if you’re not using social media for lead generation currently, it’s never too late to get started.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 136

Campaign Social Media Social Media Management Team 136

Ignite Social Media

JUNE 5, 2019

Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels.

Case Study 108

Case Study Study Social Media UGC 108

Pixlee

FEBRUARY 15, 2021

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective.

Social Media 93

Social Media UGC Authentication Discount 93

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. However, social media is a great platform for targeting other generations with FOMO marketing. However, social media is a great platform for targeting other generations with FOMO marketing. With over 3.5 What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing.

UGC 41

UGC Trends Marketing Curation 41

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. As social media manager, the responsibility landed with Abbey. And the best news of all: working with influencers needn’t be complex or expensive.

Influencer 130

Influencer Travel Retail UGC 130

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. And of course, we’ll provide some real-life examples for inspiration.

Social Media 80

Social Media UGC Hashtag Instagram 80

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Voice and tone.

Template 145

Template Templates Social Media Guidelines 145

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Ignite Social Media

JANUARY 22, 2020

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. It’s no surprise that consumers are heavily influenced by what they see on social media. We’d love to chat.

Types 179

Types Delicious UGC Brands 179