agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. What kind of social media content do we have scheduled?

Social Media 127

Social Media Social Media Management Health Care Issues 127

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 106

Reputation System Brands Knowledge Base 106

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

HootSuite 140

HootSuite Features URL Template 140

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media. You name it.

Strategy 101

Strategy Discount Marketing Retail 101

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin.

Instagram 127

Instagram Engagement Brands Avatar 127

Hootsuite

OCTOBER 19, 2022

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. How to drive higher TikTok conversion rates for your business.

HootSuite 92

HootSuite Trends Feed Feedly 92

Keyhole.co

JANUARY 20, 2024

Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Social media users tend to engage more with video content, but it’s important to have a variety of different formats. A good social media scheduling tool can help you stay organized.

Small Business 100

Small Business Engagement Strategy Facebook 100

BeingOptimist

AUGUST 14, 2023

One effective influencer contract can lead to a boost in the social media following of both brands and influencers. The number of posts, the content of the post are the platform on which they should be posted should be mentioned along with the hashtag or link placements. Q: Why is it important to collaborate with influencers?

Influencer 40

Influencer Tips Collaboration Guidelines 40

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. For instance, InstaRocket’s FAQ: How do I know if you guys are legit? Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). The result?

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Later

JULY 15, 2020

Your audience wants to feel like they’re having a two-way conversation with you, rather than being solely spoken to. TIP: Use frequently asked questions to help craft a fun FAQ post or video for your brand! #2: With a branded hashtag , you’ll get insight into your community and see the content they’re creating about your brand.

Instagram 78

Instagram UGC Travel Transportation 78

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. Add Invisible Hashtags to Instagram Stories Hashtags play a key role in marketing on Instagram by helping you get more eyes on your content.

Instagram 222

Instagram Hashtag Research FAQ 222

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106

Video Social Media Tips HootSuite 106

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 101

Template Templates Social Media HootSuite 101

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 81

Social Media Strategy UGC Meme 81

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

Social Media 90

Social Media Tips HootSuite Policies 90

Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 74

Video Social Media Tips HootSuite 74

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The problem?

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

Examples 87

Examples Social Media Instagram UGC 87

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media FAQ Airlines How To 167

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.

Social Media 52

Social Media How To Campaign ROI 52

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. So if you’re not 100% sure if Later is your social media soulmate, that’s totally fine. 1 Social Media Tool Create. And is it… Later?

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

MARCH 16, 2023

Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best. Source: TikTok Creative Center And here’s a search of the ads with the most conversions in Japan in the “Pets” category, posted in the last 30 days.

Library 94

Library Hashtag Trends Analytics 94