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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Do you have a social/digital mindset?

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social currency on the web today = attention + action. Engagement is Key to Success on LinkedIn. 15 Proven strategies to immediately increase your engagement on LinkedIn.

5 Social Media Copy Writing Tips

Ignite Social Media

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Have you ever been in a conversation with someone and thought “Wow…this person just gets me”? drive the most engagement. It’s the same with social media. Want your audience to engage in your poll? When you have mere seconds to engage with a customer, it pays to be direct. Trying to craft the perfect CTA?

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Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales. Conversion rate optimization helps businesses increase leads, sales, return on investment and more. Conversion rate definition.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?

Social Media Live Streaming 101

Ignite Social Media

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. It’s about conversation. Social media is not rocket science.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples.

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Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media Advertising Tips for Life Coaches

The Realtime Report

Social Media Advertising Tips. Are you not sure how social media can help you build your business? If it feels like all you do is send social media posts to the maddening silence, then it’s time you follow these tips to create a strategy that will convert followers to clients. Don’t worry if this sounds overwhelming, you can master social media. So, stop their scroll and see your engagement go up.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ?

Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions? Social currency = attention + action. I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Far too many business leaders confuse random acts of social media and buzz with social business success.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. This is a special live training webinar event packed with actionable tips and strategies you can implement immediately.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Or maybe your tweets are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Take a listen to episode 224 of the Social Zoom Factor podcast to learn the following: .

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Tips On How To Gain More Impact In Social Media

Mindjumpers

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process.

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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. 5 Social Media Tactics for your Holiday Marketing Strategy. Be Strategic with Paid Media. Another tip to keep is to try to get your brand out of the Facebook learning phase.

5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

A passion for people or innovations may have built your business over time, however social media silence and inactivity can sink it quickly. Your life’s work won’t fall behind the times when you use these five time-saving social media tips. Worse, unplanned social media posting threatens productivity and time management. However, time-consuming design scares most business owners into abandoning necessary social media efforts.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan! Social media is not a one night stand. Social media requires a long term commitment.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Smart social media marketers also know how to align social media to business goals.

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Yes, smart and social savvy marketers know how to generate sales using Twitter. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

Four Tips for Getting More Leads and Conversions From Your Facebook Ads

agora pulse

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. So, in this article, I’m sharing highly-effective tips and tactics to help you generate more leads and conversions from your Facebook ads.

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. These tips below can help ensure your reactive work is in tip-top shape. First things first is that you’re speaking as the brand and should make sure that your social tone and voice align. Always Engage. Keep the Conversation Going . When the opportunity is there, keep the conversation going!

How to Set Up a Time-Saving Social Media Workflow

agora pulse

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals. Outline a Social Media Strategy. Write Social Media Copy.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. If you want people to be engaged the hashtag must relate to the image. Contests are an excellent way to get people to engage with your brand because, well everyone loves a chance to get something for free! Want people to engage with you?

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? The social networks are feeling the pressure as much as any marketer working in any business. Monthly conversation theme. Weekly conversation theme.

2020 Content Editorial Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? The social networks are feeling the pressure as much as any marketer working in any business. Monthly conversation theme. Weekly conversation theme.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it looks more like a deserted island. There could be many different reasons why your communities are reluctant to engage with you. 10 Tips to Establish Credibility and Trust. Social proof.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You know a conversation is of most importance in social media. The heartbeat of social media is people. So you think you know your audience?

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.

How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Also, most social media platforms are vigilant about clearing out fake/spammy profiles.

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Social Media Updates: July

yMarketingMatters

Many new updates were announced in the world of social media in July! This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner. This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

The Keys to Epic Engagement on Social Media

Buffer Social

It doesn’t get much better than a moment of delight on social media. Social media engagement seems like a slam dunk strategy. In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter. One of the quickest and easiest ways to set yourself apart on social media is simply to reply.