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Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. Blog posts. Videos .

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Say that!

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. I’ve been reading many of you sharing on social media how you are starting to plan and some of you are using things like Google Calendars and Google Docs and some of you are using good-old notepads and pens (I love both for the record!).

[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017

Katie Lance

Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. If you were unable to join us live, here is the replay: In this webinar we covered 10 steps toward crushing your social media strategy in 2017. Step 3 : Clean up your social media accounts! Step 4: Use a content grid to map out your strategy.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. If you want to amplify your message through social media, you need more than a wish and a dream. Let’s take a look at how easy it can be to put a social media strategy that actually works in place.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. So, how can an agent or broker generate new leads using social media without seeming smarmy or too pushy? Content Marketing. Facebook Groups. other local business owners). Brainstorm.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. 3 B2B Content Marketing Stats and Facts. And now, the stats!

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How to Stop Wasting Time on Social Media

Katie Lance

I know a lot of us like social media – in fact we more than like it, according to statistics, we are more active than ever before on social media. ” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. Do I Have to Be on Every Social Network? Answer: No. Answer: Yes.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. When you get asked a question, either face to face or on the phone or on email or social media, when you get asked a question more than once, write it down. What do you think?

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Push social sharing. Ask people to share your content! do the math! Click To Tweet.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So, how can we be most effective with our time when it comes to social media, stay up to date with the latest and greatest, build engagement with our customers and clients, generate new leads – AND do everything else we need to do in our day-to-day job? How can you be effective in social media and not have it be a complete time suck? Create content.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Show me a media personality who isn’t competitive. Help a Child.”

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC).

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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser.

The Most Remarkable People on Social Media Today

Unspoken

Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. Seth Godin’s book, Purple Cow , is about transforming your business by being remarkable but I believe these same principles apply to transforming the social universe by being remarkable as well. Green.

Top 10 Blog Posts of 2016

Katie Lance

The ROI of Social Media . This post was written after I had just returned from Social Media Marketing World in San Diego and had the most amazing time! While I had SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in this post I touch on one of them – the ROI of social media.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides.

Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Twitter has toyed with a formula to surface the most relevant tweets first — and it has allowed the service to sell prime timeline real estate to advertisers. Here we go…. Facebook.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

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How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. In 1934, Lou Gehrig was the first athlete to appear on a Wheaties box, and numerous companies have turned to social media to cast fans in ad campaigns, such as Marc Jacobs and Dunkin’ Donuts.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. He talked about how important it is to create “thumb-stopping” content in the Facebook Newsfeed and how consumers are much more likely to take action on an ad at their fingertips on their mobile device than many times on TV. Inman Connect NYC 2017 #ICNY.

This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. And if you have content that you think should have my attention, please feel free to leave a link in the comments section.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there.

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Association Social Media: American Land Title Association

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? How do you decide what content to post where? We try to develop our content to get the most out of each audience. How do you manage content flow? Most of the day revolves around content creation (images, text and video).

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? 21 Social Media Statistics.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

According to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. Overwhelmed with social media and feel like it’s a big time suck. Google yourself!

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Fit the Social Platform to the Audience. Image via BigStockPhoto.com. Are you DemoCasting?

How to Build a Strong Social Media Presence

Rebekah Radice

You have taken the time to invest in social media. You have even created and implemented a social media strategy. So how can you improve your social media results? Use them today to instantly improve social media results tomorrow! How to Build a Strong Social Media Presence. Give Your Audience the Content They Crave.

Social Media is Not a One-Way Street

Katie Lance

Social media has changed a lot in the past few years, but one thing that has remained the same is that at the heart of social media are relationships. If you’ve been reading my blog for sometime or perhaps have seen me on stage, you know that I talk a lot about the value of being intentional; have a plan and a strategy for generating business with social media.

Smart Social Media Tools and Automation

Katie Lance

When it comes to social media marketing, I often get asked about tools to help make the process easier, faster and more streamlined. For any business owner, to use social media effectively – you need processes, systems and the right people resources in place. Social media can’t be an afterthought or an ‘add on’ to your marketing. Fill your content calendar.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Scheduling content.

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. I love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. Share Button – It couldn’t be easier to share web content. If you are a heavy social media user, you’ll probably find the experience useful and enjoyable.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Social Media Policy. About.com.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. We also know a lot of you like to hear and see and watch content, and as I have been preaching for years and years, video content is hotter than ever. Looking to up your social media strategy in 2017?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 |Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.

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