Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. First of all, you’ll want to focus on creating great content that enhances your brand.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. The agents and brokers that are a part of our #GetSocialSmart Academy have told me time and time again that they receive 70-80% of their business from social media.

Trending Sources

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. At the end of the day – you have to do what’s right for you without spending all day on social media!

[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017

Katie Lance

Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. If you were unable to join us live, here is the replay: In this webinar we covered 10 steps toward crushing your social media strategy in 2017.

How to Measure the ROI of Social Media | #GetSocialSmart Show Episode 043

Katie Lance

This is a question I get asked all the time, “Katie, how can you prove the ROI of social media?” With social media it’s just like any other marketing. Here’s the thing when it comes to social media, you have to give enough time.

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How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

As we near the end of 2016 and gear up for 2017, many of you are probably thinking about finalizing your content and social media plans. Our plan included our #GetSocialSmart Academy content, webinars, my upcoming book , weekly blog posts, videos and live video (i.e.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. So, how can an agent or broker generate new leads using social media without seeming smarmy or too pushy?

The #GetSocialSmart Show Episode 031: Should You Outsource Your Social Media?

Katie Lance

Today, I am answering the question I get asked all the time, which is, should I outsource my social media? That’s kind of the same thing that happens when you totally outsource all of your social media. Do you outsource any of your social media?

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How to Stop Wasting Time on Social Media

Katie Lance

I know a lot of us like social media – in fact we more than like it, according to statistics, we are more active than ever before on social media. ” So, how can you be more efficient with your time when it comes to social media?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

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The #GetSocialSmart Show Episode 016: 3 Secret Facebook Page Tips

Katie Lance

You can actually schedule your Facebook Live content. You can now pick up your copy of #GetSocialSmart: How to Hone Your Social Media Strategy.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. It becomes a source of great content. Do you have questions about social media?

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Tips for Creating Your Online Story

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story. Before I think about posting anything to social media – I always ask myself: “Would I share this?

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Do I Have to Be on Every Social Network? Do My Social Media Handles Have to Be Consistent?

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So, how can we be most effective with our time when it comes to social media, stay up to date with the latest and greatest, build engagement with our customers and clients, generate new leads – AND do everything else we need to do in our day-to-day job? Create content.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. RockMelt Review: Social Media Web Browser.

The Most Remarkable People on Social Media Today

Unspoken

Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. People are joining the social universe for a reason – to be social, to be heard and to be noticed.

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. ” For the past three years, Strategic America has supported the Duck Derby with media relations and social media. Guest Post by Dawn Buzynski.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. However, creating your own guarantees you’ll have unique, eye-catching content.

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Social Media Number of the Week: 3.8

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Sharing only our own content.

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Why You Should Have an Instagram Business Account | #GetSocialSmart Show Episode 038

Katie Lance

Today we are talking about Instagram business accounts, and I want to share with you three reasons why if you’re in business for yourself, maybe you’re in real estate or you’re a small business owner, three reasons why you should have an Instagram business account.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps. Get more content like this, plus the very BEST marketing education, totally free.

Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. The post Social Media Updates: March appeared first on yMarketingMatters.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel.

This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.

Top 10 Blog Posts of 2016

Katie Lance

The ROI of Social Media . This post was written after I had just returned from Social Media Marketing World in San Diego and had the most amazing time! Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media .

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. We consume social media content during moments of our day.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? Good news is we have real answers! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. As much as I love social media, there is nothing like face-to-face time! ” Jeff Lobb, Founder & CEO, SparkTank Media @jefflobb.

Association Social Media: American Land Title Association

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? How do you decide what content to post where? We try to develop our content to get the most out of each audience.

Tech, Social Media and Content Marketing Tips from Katie Lance at #ICSF

Katie Lance

August 10, 2017 at 2pm | Imprev Learning Lab: How Brokers can Stay Social-Media Relevant (& Why They Should). August 10, 2017 at 3:20pm | Marketing Intensive Track: How to Implement Content Marketing.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

[ACADEMY WEEK] One-Year Anniversary of the #GetSocialSmart Academy

Katie Lance

I also believe that there is ‘no easy button’ when it comes to social media. The agents and brokers that we see getting the most business from social media have put the time, money, effort and strategy together. Ideas for content to post?

How to Build a Strong Social Media Presence

Rebekah Radice

You have taken the time to invest in social media. You have even created and implemented a social media strategy. So how can you improve your social media results? Use them today to instantly improve social media results tomorrow!