Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. First of all, you’ll want to focus on creating great content that enhances your brand.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. Mistake #4: Not creating original content. But, if you really want to crush it when it comes to social media – you have to think about what content you can create.

Trending Sources

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field.

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

As we near the end of 2016 and gear up for 2017, many of you are probably thinking about finalizing your content and social media plans. Our plan included our #GetSocialSmart Academy content, webinars, my upcoming book , weekly blog posts, videos and live video (i.e.

[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business

Katie Lance

Do you have a content strategy in place to move your real estate business forward in 2017? Best practices for distribution – how to get your content out there! Tools and tips for planning, creating and curating hot content.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content.

Tips for Creating Your Online Story

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story. Is there room in your social media content to tow the line?

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. Need a little inspiration for your holiday social media content?

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. It becomes a source of great content.

Top 10 Blog Posts of 2016

Katie Lance

Click here to read now >> Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media .

The #GetSocialSmart Show Episode 013: Jumpstart Your Content Strategy

Katie Lance

Today we’re going to talk about three tips for creating your content plan. If you’ve ever struggled with how to really think about creating a long term content plan then this video is for you. We’re fired up about content!

[ACADEMY WEEK] One-Year Anniversary of the #GetSocialSmart Academy

Katie Lance

Be hyperaware of moments and opportunities to share content, funny stories, learned experiences, and more. Ideas for content to post? Blog getsocialsmart social media consulting social media for real estate social media training

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate.

SEO 101: Using Social Networking to Boost Website Traffic

Meltwater

On its own, writing stellar content for your real estate site isn’t going to make… Read More.

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketing

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. Through the email signature: the real estate at the bottom of every single 1:1 email sent.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. We are so excited because in 2017 we’re going to do something a little bit new.

[Webinar Replay] Developing a Website Content Strategy That Works

Katie Lance

In this webinar viewers learned how to jumpstart their brand’s content strategy with expert advice from myself and my friends and partners at Placester. In this session we covered 5 steps in the content strategy process: Step One: Consider Your Audience When Planning Content.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! 5 Ways to Build Online Authority Using Content Marketing. Create Content in the Form of a Blog.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. However, creating your own guarantees you’ll have unique, eye-catching content.

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A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it?

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. We consume social media content during moments of our day. Curate great content.

The Down and Dirty Guide for Beginner Content Marketers

Kikolani

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. This was a full-length feature film that was nothing but content marketing.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

With this framework, publishers need not worry that their target audience is ignoring their content because it’s too cumbersome to read on a smartphone. Some of the most influential ranking factors are content quality, content length, image optimization and multimedia.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing.

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7 Facebook Marketing Case Studies

Pamorama

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. Learn some inventive ways to integrate Facebook into your social media marketing strategy.

Google Plus SEO: The Business Benefits

Pamorama

Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others.

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel.

Treat Digital Like Real Property

SocialFish

While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog.

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. VISUAL REAL ESTATE.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. More content = more leads.

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How Citrus Content Saves Time on Social Media Management

agora pulse

Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more.