How Meta Automation Rewrites the Rules for Advertisers
Jon Loomer
JANUARY 17, 2024
Some advertisers, consultants, and agencies are failing to evolve. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They uncover issues with low quality when when costs and volume are good. There are a couple of developing storylines: 1. They’ve become stubborn and stuck in their ways.
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