Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide


Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process. Compare consultants. Communicate with your consultant. Compare consultants. Estimated costs.

If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. Marketing and innovation produce results; all the rest are costs. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. Agencies have always been consultants. consultant.

Trending Sources

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty.

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5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant.

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences.

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Hidden Costs of Listening Silos

Net-Savvy Executive

I'm thinking there are some opportunities to rationalize costs there. Getting started is great, but the pilot project approach has costs. Looking for a few good clients I do more thinking than selling on the blog, but there is a consulting practice here. First, listen.

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When Should A Business Retain A Professional Online Marketing Consultant?

Small Business Mavericks

Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. If so, you may not require the services of a consultant.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. The technology is here to do this - in a cost effective way - now.

Ergonomic Consultancy: A Business Opportunity


As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates.

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime.

Outsourcing Social Media Management


I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals.

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Doesn’t cost them much to assist others, and they reap many return benefits.

How A Small Business SEO Consultant Can Make A Big Difference

Small Business Mavericks

SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding.

Buy Your Way To The Top

Twist Image

But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. consulting. There's a (not so) dirty little secret that authors don't like to tell. You can buy your way to the top. Literally.

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How to Measure CRM ROI for Your Nonprofit


This means everything boils down to a simple ratio of net gain over total cost. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values. Added cost integrations.

Cheat Sheet: Social Media Ad Metrics & Formulas


Cost Per Click. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement. If you spend $100 and get 50 interactions, the cost per engagement is $2.00. Cost Per Like/Follow. How much each new fan/follower cost.

Do You Know the Value of Your Website?


But the thesaurus I consulted does not list them as such. Someone is hired (as a consultant or an employee) to run the website. ” Not how much does it cost, but how much is it worth? The website should not be just a cost center.

The role of social media in managing projects for brands

Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly.

Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

” ~Alan Weiss, principle, Summit Consulting Group. I am a low cost, on demand expert! Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. To learn more about her training, consulting or writing and editing services, contact Ann.

Treat Digital Like Real Property


This post originally appeared on the Tanzen Consulting Blog. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Book a free consultation call with me here.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You begin to hate that consultant and those blogs.

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From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. With these costs in mind, it’s critical to get every ounce of revenue out of your leads as possible. Post by Adi Englander.

5 Ways to Measure Agency Operations

Waxing UnLyrical

how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. After factoring in all costs, how much did your agency earn? Guest Post by David Klein.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

Rather than targeting an individual buyer, therefore, B2B marketers need to develop content for all of the people likely to be involved in the vendor selection process, frequently encompassing at a minimum a business buyer (how will this increase sales or reduce costs?),

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Is There a Method for Problem Solving?

Waxing UnLyrical

I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost.

“Free” Isn’t Free


——————– Free usually sounds like a great price, and, because you are a cost-conscious nonprofit director, you may find that the chance to meet a need or take advantage of an opportunity without having to spend your donors’ money is tough to pass up.

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6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth

A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. The Top 6 Reasons why a business doesn’t need social media.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. costs. Your child has come down with a rasping cough.

To Cision, With Love

Waxing UnLyrical

Rajean Blomquist – who is a terrific independent contractor doing great work in our field – said point-blank she can’t currently justify your cost. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

The Future of Association Management Systems


A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS?

How to Create Achievable Social Media Goals

Sprout Social

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. For social media ROI to be measured , you’ll first need to add up all of the costs associated with social media marketing.

How Much Should You Pay Social Media Influencers?

Sprout Social

This is especially true in B2B marketing , where many of the top influencers are consultants who make their living from charging for their time and ideas. The biggest advantage is the number of business leads we’ve been able to generate at zero cost.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

The article, Why Social Media Departments Fail , was inspired by a former client of mine and by conversations I had with many freelance social media consultants who experienced similar outcomes with their full time companies and clients. Ten years ago, social media marketing did not exist.

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Video production costs vary widely, depending on length, quality, type of content and other factors.

Monday Roundup: Small Business Tips

Waxing UnLyrical

Why: Relationships are the lifeblood of small businesses, yet finding an efficient but cost-effective way to keep in touch isn’t always easy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Can you believe it?! We’re baaack!

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. This is a guest post by Babu M. Varghese.

#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire.