If Your Agency Is Not Consulting, Then What Is It Doing?
DECEMBER 29, 2016
For marketing agencies to survive, they must start looking more like the consultants. Marketing and innovation produce results; all the rest are costs. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. Agencies have always been consultants. consultant.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty.
5 Things To Look For When Choosing A Social Media Agency Or Consultant
AUGUST 19, 2012
So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
Back to the consultants and software companies, which had raised funding from venture-capital firms which themselves hadn’t used Facebook. The complexity created huge niche opportunities, as well as room for consultants to sell into the confusion.
When Should A Business Retain A Professional Online Marketing Consultant?
Small Business Mavericks
MARCH 18, 2012
Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. If so, you may not require the services of a consultant.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
FEBRUARY 22, 2017
This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. The technology is here to do this - in a cost effective way - now.
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime.
Outsourcing Social Media Management
MARCH 4, 2013
I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals.
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Doesn’t cost them much to assist others, and they reap many return benefits.
How A Small Business SEO Consultant Can Make A Big Difference
Small Business Mavericks
FEBRUARY 14, 2012
SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding.
Buy Your Way To The Top
FEBRUARY 22, 2013
But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. consulting. There's a (not so) dirty little secret that authors don't like to tell. You can buy your way to the top. Literally.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values. Added cost integrations.
Cheat Sheet: Social Media Ad Metrics & Formulas
FEBRUARY 29, 2016
Cost Per Click. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement. If you spend $100 and get 50 interactions, the cost per engagement is $2.00. Cost Per Like/Follow. How much each new fan/follower cost.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly.
Do You Know the Value of Your Website?
MARCH 7, 2017
But the thesaurus I consulted does not list them as such. Someone is hired (as a consultant or an employee) to run the website. ” Not how much does it cost, but how much is it worth? The website should not be just a cost center.
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
” ~Alan Weiss, principle, Summit Consulting Group. I am a low cost, on demand expert! Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. To learn more about her training, consulting or writing and editing services, contact Ann.
Treat Digital Like Real Property
SEPTEMBER 19, 2016
This post originally appeared on the Tanzen Consulting Blog. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Book a free consultation call with me here.
From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media
APRIL 13, 2017
Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. With these costs in mind, it’s critical to get every ounce of revenue out of your leads as possible. Post by Adi Englander.
Why 84% of Your Facebook Fans are Lurkers
APRIL 18, 2012
How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You begin to hate that consultant and those blogs.
To Cision, With Love
MARCH 24, 2017
Rajean Blomquist – who is a terrific independent contractor doing great work in our field – said point-blank she can’t currently justify your cost. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.
5 Ways to Measure Agency Operations
JULY 20, 2016
how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. After factoring in all costs, how much did your agency earn? Guest Post by David Klein.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
Rather than targeting an individual buyer, therefore, B2B marketers need to develop content for all of the people likely to be involved in the vendor selection process, frequently encompassing at a minimum a business buyer (how will this increase sales or reduce costs?),
Is There a Method for Problem Solving?
MARCH 18, 2015
I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost.
“Free” Isn’t Free
JUNE 1, 2012
——————– Free usually sounds like a great price, and, because you are a cost-conscious nonprofit director, you may find that the chance to meet a need or take advantage of an opportunity without having to spend your donors’ money is tough to pass up.
6 Reasons Your Business Doesn’t Need Social Media
AUGUST 7, 2016
A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. The Top 6 Reasons why a business doesn’t need social media.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. costs. Your child has come down with a rasping cough.
The Future of Association Management Systems
JANUARY 22, 2015
A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS?
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
The article, Why Social Media Departments Fail , was inspired by a former client of mine and by conversations I had with many freelance social media consultants who experienced similar outcomes with their full time companies and clients. Ten years ago, social media marketing did not exist.
Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. She has worked in marketing and advertising in Chicago for the last 5 years. Lucy has 2 daughters and loves teaching them about the great big world around them.
How To Keep Your Business IT Systems More Secure
The Realtime Report
MARCH 28, 2017
This will cost money, but it’s better to be safe than sorry. The money you spend on these IT professionals should be seen as an investment instead of a cost, and ideally you should hire these professionals to manage your IT systems on an ongoing basis.
Monday Roundup: Small Business Tips
DECEMBER 2, 2013
Why: Relationships are the lifeblood of small businesses, yet finding an efficient but cost-effective way to keep in touch isn’t always easy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Can you believe it?! We’re baaack!
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Video production costs vary widely, depending on length, quality, type of content and other factors.
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. This is a guest post by Babu M. Varghese.
The Complete Beginner’s Guide to Quora Ads
APRIL 5, 2017
Cost per Click. Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). This way, a gencies and consultants have no excuse if they can’t nail these handful of metrics. .
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Now, divide by 12 to get approximate monthly costs for social media.