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A Message for Agencies: What Are You Scared Of?

Jon Loomer

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You aren’t obsessed with CTR and CPC. You care most about your Cost Per Desired Action, and you know how to troubleshoot when your costs go up. You have a system. They will keep the client out of it.

CPC 144
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Some advertisers, consultants, and agencies are failing to evolve. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They uncover issues with low quality when when costs and volume are good. There are a couple of developing storylines: 1. They’ve become stubborn and stuck in their ways.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Cost Per Result. Cost Per Website Purchase. Cost per Link Click. Is my CPC going up/down? Am I successfully bringing in more traffic at a reasonable cost and is that traffic producing revenue? Cost Per Result. Cost Per Purchase. Cost Per Link Click. Cost Per Purchase. Website Purchases.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. But to achieve this low cost, your video must abide by a few principles. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Make it fun! Make them count.

CPM 148
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Account setup is still wonky.

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Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. At the core of most businesses marketing strategies is an investment in SEO services to increase organic traffic sent to the brand’s website. What Does It Mean to Sabotage A Business?

Study 184
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Blogging And Podcasting As A Business Model

Twist Image

The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). affiliate marketing. online marketing.

CPA 108