How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 one-half the cost of Version A.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
MAY 5, 2015
Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC).
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. It costs more than $320,000 to get 300,000 likes on your Facebook page.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time.
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC).
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Many people ask me how they can optimize in AdWords.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy.
Blogging And Podcasting As A Business Model
JANUARY 10, 2011
The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). He gets the feeling that Podcasting seems to be another link in the online marketing chain. affiliate marketing. online marketing.
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Optimizing paid ads to get a better cost-per-click.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Stick to manual CPC bidding and potentially enhanced bidding. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen. PPC for Small Business adwords adwords optimization online marketing strategy PPC
Facebook Automated Rules: Automate Ad Maintenance
JANUARY 19, 2017
Current conditions available: Cost per Result. Cost per Add Payment Info (Facebook Pixel). Cost per Click (Link). Cost per App Install. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Cost per Purchase (Facebook Pixel).
4 Ways to Drive Your Digital Strategy with Facebook Video Ads
Convince & Convert
FEBRUARY 17, 2017
You know social media provides essential channels for maximizing digital marketing efforts. Inexperienced marketers may make the mistake of only running a small handful of ads to the same target market. Prioritize the End Goal Over Cost.
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
NOVEMBER 23, 2015
Optimized cost per-impression (oCPM) has changed. Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Typically, this produced a lower cost per desired action.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR. Worry most about your Cost Per Desired Action.
5 Reasons Your Facebook Ads Aren’t Performing
JUNE 14, 2016
If you’re a social media marketer, you know you have to run Facebook ads. It’s interesting to think that Facebook has removed the 25 character limit for its headings and yet so many marketers still get it wrong. This ad from Jasper’s Market hits the spot.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome. Generating qualified leads to pass over to the sales team is an important function of any marketing team. Event Marketing: Twitter.
Free Social Media Tools We Love: Facebook Ads Compass
JULY 6, 2016
The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Facebook Advertising Social Media MarketingAre your Facebook ad reports ho hum?
1:1 Social Advertising in B2B Marketing
Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm.
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
Facebook also announced several enhancements that are coming that could be huge for marketers. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. You also have the option of using CPC bidding.
Facebook Marketing: Now Available! | Justin Levy
JUNE 23, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. Fresh marketing inspiration with every new tab. Description: Zest is a new tab extension that helps you discover great marketing articles.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE.
You’re looking for Reach, Engagement and Sales in all the Wrong Places
JUNE 4, 2015
The reason I like it is because it covers all the stages from reaching your target market to engagement to conversion. Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 Email Marketing
How to Use KWFinder for Long Tail Keyword Research
DECEMBER 14, 2016
This makes KWFinder a tool of choice for marketers, bloggers and SEO experts alike. The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. Average cost per click of the listed keyword based on AdWords data.
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
Each of them were senior leaders at their organization in marketing, sales, and IT. You can only go so long doing “ awareness’” campaigns before you have to actually start showing your impact on the business, said one of the marketing VPs on the stage.
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Mobile Marketing
Show Me The Money – Top 5 Google AdSense Alternatives
OCTOBER 22, 2012
As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. Their CPC option is very popular, so at the moment it is invite only, but the CPA is definitely worth looking at!
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on).
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost. Image via BigStockPhoto.com.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Complete control over your daily budget and maximum Cost-per-click. CPC is relatively cheap, depending on your industry (On average, no more than $0.61
10 Premium SEO Tools That You Can Try for Free (or Cheap)
MARCH 11, 2013
If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research.
SEO Tool Review: LXR Marketplace
SEPTEMBER 6, 2013
Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage. With the ROI Calculator you can determine the profitability of a marketing campaign. Search Engine Marketing
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
Apparently being “penalized in Google cost Ryan Abood’s company $4 million. What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short.