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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Instagram: 10.3 Case in point, Warner Bros.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. This tweet received more than 5K interactions on Twitter. Who is Nesamani?

Meme 103
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Lavalier mic.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team is also replying to Twitter users complaining about their travels, and giving them compensation (probably some gin, hopefully some gin!). BsznrA6sHp. Twitter.com.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team is also replying to Twitter users complaining about their travels, and giving them compensation (probably some gin, hopefully some gin!). BsznrA6sHp. Twitter.com.

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7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. In the example above, an individual shares a specific feature that forces viewers to skip the end credits of a film or TV show. See what trends customers are interested in.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data. There have been several large cases of bias with AI-generated artwork, chatbots, facial recognition software, algorithms and AI tools for hiring practices.