Remove Communities Remove Construction Remove Film Remove Twitter
article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Instagram: 10.3 Case in point, Warner Bros.

article thumbnail

How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. But “effective” doesn’t mean constructing a watertight content calendar that leaves little room for creative freedom, trending topics, or last-minute announcements. The actual filming takes place about a week before the post goes live. “We

Content 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. See what trends customers are interested in.

Research 142
article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

article thumbnail

What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales. Step 1: Figure out your filming setup. Why is UGC so valuable? Lavalier mic.

UGC 92
article thumbnail

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

Such platforms help influencers to hire social media marketers to adapt their social media accounts by helping organisations arrive at their objective clients and construct engagement and brand awareness. What is an influencer marketing?

article thumbnail

What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

If the review is critical yet constructive, acknowledge the customer’s point of view and try to get to the bottom of the situation. Not all negative reviews you get will be constructive. Trolls don’t spend all their time just hanging out on Twitter.). See how U.K. Some reviewers have experienced genuine issues.

Review 60